EMPOWERING WELLNESS WORLDWIDE

The Global Wellness Institute (GWI) is a nonprofit 501(c)(3) dedicated to empowering wellness worldwide through research, education, and collaboration.

Across five pillars—Research, Initiatives, Geography of Wellness, Wellness Evidence, and The Wellness Moonshot—GWI provides free, authoritative resources that unite industries and drive positive change.

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Global Wellness Economy: Country Rankings (Data for 2019-2024)

A companion to GWI’s 2025 Global Wellness Economy Monitor, this report is the only place to find detailed regional and country-level data on the size of the wellness industry. It ranks 145 countries by the size of their wellness economies, compares wellness to the size of each country’s overall economy, examines per capita spending on wellness at the country level, and explores five-year growth trends for the wellness market across different countries. The report also provides a summary analysis and data profile for the wellness economy across six global regions. Download Report.

Wellness, A Massive Economic Force

The wellness market has doubled since 2013, and grew 7.9% from 2023 to 2024, reaching a new peak of $6.8 trillion. All 11 wellness sectors now exceed their 2019 values, most by significant margins.

Wellness ($6.8T) now surpasses other global mega-industries, including sports ($2.7T), tourism ($5T), the green economy, ($5.1T), and IT ($5.3T). It’s almost four times bigger than the pharmaceutical industry ($1.8T) and is 60% as large as all global health expenditures (including consumer and government spending of $11.2T). Wellness keeps growing its share of the overall world economy: if it represented 5.7% of global GDP in 2019, and 6.1% in 2024, GWI forecasts that it will comprise 7.1% by 2029. Learn More.

Celebrating 10 Years of the Global Wellness Institute

This year marks the 10th anniversary of the Global Wellness Institute. For a decade, GWI has been the leading authority on the $6.3 trillion wellness economy—providing free, trusted research to empower wellness worldwide. Now, through our 10 for 10 Campaign, we invite you to help fuel the next decade of impact. Support us today and ensure wellness research remains accessible and transformative for all.