from the Global Wellness Institute

The Global Wellness Institute initiates, analyzes, and trumpets authoritative wellness industry research. We believe that accurate and in-depth research and data on the wellness economy—and its 11 sectors—are the foundation of the Institute’s goal to empower wellness worldwide.

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Featured Research Reports


2023 Global Wellness Economy Monitor

The 2023 Global Wellness Institute research reveals that the wellness economy has made a powerful recovery from the pandemic, reaching $5.6 trillion in 2022. This report is packed with data capturing the growth and trends in the global wellness economy and its 11 sectors from 2019-2022.


2023 Wellness Policy Toolkit: Physical Activity

The first of seven toolkits in GWI’s Wellness Policy Series, this report explores key barriers driving physical inactivity, and it presents six areas of policy action, where new policies, government resources, and public-private partnerships can address gaps and expand physical activity participation and access.


2023 Health, Happiness, and the Wellness Economy: An Empirical Analysis

This report examines the nexus of wellness spending, health, and happiness, in a collaboration between GWI and a key author and statistician for the UN World Happiness Report. It is the first-ever global analysis of the statistical relationships between total and sector-level wellness economy spending and various measures of happiness and health outcomes. Based on the results of the statistical analyses, we explore the implications for the wellness economy and the scope for public policy actions.


2022 Defining Wellness Policy 

The first-ever study to define wellness policy and argue for why it is needed, this report makes a compelling case for why wellness policy is essential not only for governments but also for businesses. This report is the first release in GWI’s Wellness Policy Series.

2022 Geography of Wellness: Country Reports

With the support of exclusive Country Partners, GWI is releasing detailed wellness sector data for individual countries for the first time. Each country’s wellness economy data is presented on a dedicated country webpage, as well as in a detailed Wellness Economy Country Report, which shows the trajectory of the wellness economy from 2017 to 2020, the composition of the country’s wellness economy, and other exclusive data by sector and subsector.

2022 Global Wellness Economy: Country Rankings

For the first time, GWI released data on the size and rankings of the wellness economies of 150 countries. The report provides a summary analysis and data profile for the wellness economy across six global regions. It ranks 150 countries by the size of their wellness economies, compares wellness to the size of each country’s overall economy, and examines per capita spending on wellness at the country level. This report is a companion to GWI’s 2021 report, Global Wellness Economy: Looking Beyond Covid.

The Global Wellness Economy

The wellness economy is a colossal global industry, estimated by the Global Wellness Institute at $5.6 trillion in 2022. The wellness economy encompasses eleven varied and diverse sectors, which enable consumers to incorporate wellness activities and lifestyles into their daily lives.

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About the Global Wellness Institute Wellness Economy Research

The Global Wellness Institute provides comprehensive, objective, and global research on the wellness economy and its 11 sectors. We strive to be the go-to resource for those seeking to understand how wellness has become a driving force in today’s global economy, at the nexus of consumer markets, business opportunities, and government policy-making.

All of our research is available for free to the public, and therefore we rely on sponsorships to underwrite the work. Our research sponsors understand well the value of supporting research, both as a service to the public and a business decision, as sponsors receive visibility throughout the year and are forever linked to the important work of the Institute. Please click here for more information about sponsoring research.

Please note that all reports are the property of the Global Wellness Institute. Quotation of, citation from, and reference to any of the data, findings and research methodology from the reports must be credited to the Global Wellness Institute. To obtain permission for copying and reproduction, please contact the Global Wellness Institute by email at [email protected].