The Global Wellness Economy: Looking Beyond COVID-19

To be released at the 2021 Global Wellness Summit, November 30–December 3 in Boston, Massachusetts, US

COVID-19 has upended our world, from our way of life – what we hold dear and what we have lost – to our communities, businesses, and the global economy. Wellness has never been more important, as more people look to healthy lifestyles and different strategies to maintain physical and mental health and to stave off the horrible threat of COVID and the mental stress that it brought. And yet, as the middle class and working class lose their livelihoods all around the world and many wellness businesses shuttered their doors, others are flourishing. In our last Global Wellness Economy Monitor the wellness economy was estimated at $4.5 trillion. Is the wellness economy a winner or loser in this massive upheaval? What has changed, and what is the future direction of the wellness economy? The 2021 GWI research study will answer these questions and will update the size of the global wellness economy and its key sectors. The findings will be unveiled at the Global Wellness Summit in November 2021.

2022 Research being Planned: Wellness Policy

Despite the size and the growth of the global wellness economy, it is clear that the private sector alone cannot bring wellness to all. On the contrary, some industry segments increasingly cater to the wealthiest consumers, while the global metrics for health, happiness, and mental and social well-being are on the decline. Yes, wellness brings an important perspective to policymaking that is complementary to public health and health policy, and to the emerging field of happiness. The 2022 GWI research will examine the role of government and policy in promoting wellness in an equitable manner. The objective is to create a common language, framework, and strategies for both governments and industry leaders to collaborate and work toward a common goal. The study will:

  1. Create a framework that set wellness policy apart from other policy domains;
  2. Identify specific strategies and examples on national and regional/local levels; and
  3. Highlight areas where governments can leverage private industry for knowledge and scale, and support wellness businesses that serve the goal of wellness for all.