RESEARCH IN PROGRESS

2022 Research being Planned: Wellness Policy

Despite the size and the growth of the global wellness economy, it is clear that the private sector alone cannot bring wellness to all. On the contrary, some industry segments increasingly cater to the wealthiest consumers, while the global metrics for health, happiness, and mental and social well-being are on the decline. Yes, wellness brings an important perspective to policymaking that is complementary to public health and health policy, and to the emerging field of happiness. The 2022 GWI research will examine the role of government and policy in promoting wellness in an equitable manner. The objective is to create a common language, framework, and strategies for both governments and industry leaders to collaborate and work toward a common goal. The study will:

  1. Create a framework that set wellness policy apart from other policy domains;
  2. Identify specific strategies and examples on national and regional/local levels; and
  3. Highlight areas where governments can leverage private industry for knowledge and scale, and support wellness businesses that serve the goal of wellness for all.