Physical Activity and Fitness Technologies: A Fast-Growing $26 Billion Global Market

Technology is arguably the biggest force driving change in the physical activity economy, bringing new business models and methods of participation, new ways to reach customers, and new kinds of devices and equipment. Technology is transforming how consumers engage with all types of fitness and physical activity, enabling us to track our own metrics, monitor performance and progress, access programs and services on demand, and…

Wellness Evidence: Psilocybin Therapy Appears as Effective as Leading Antidepressant for Depression

A new randomized controlled trial in the New England Journal of Medicine found that two sessions (three weeks apart) of 25 mg of psilocybin had at least as significant an impact on depressive symptoms as taking one of the most common SSRIs (escitalopram/Lexapro) daily for six weeks. The psilocybin group also reported fewer side effects and other positive emotional impacts. As the lead researcher put it,…

The Digital Surge and Beauty: Dangerous Influencers; Zoom Boom in Cosmetic Procedures

There is no longer any doubt that the future is hybrid. It is now everywhere: hybrid work (worldwide and across industries, 9 out of 10 organizations are switching to it); hybrid events (a given); hybrid food (a protein mix of animal cells and plants); and hybrid transportation (fostered by the dramatic improvement in battery technology and extending now to shipping). The list goes on. It…

Heat Therapies (Saunas, Hot Tubs) Offer Some Similar Benefits as Exercise

Heat Therapies (Saunas, Hot Tubs) Offer Some Similar Benefits as Exercise A new meta-review of studies from Coventry University-UK found that heat therapies, such as time in saunas or hot baths, raise core body temp and improve blood flow, leading to benefits that include lower blood pressure, better blood sugar control, better fitness levels, and reduced inflammation—all similar to the effects of moderate exercise such…

Mental Wellness: Born of Ancient Traditions, Commercialized as a Modern Industry

Mental wellness is neither a modern concept nor a new practice. Since the beginning of civilization, humans have sought out ways to understand and improve ourselves, to find wholeness and happiness, to comprehend and cope with life’s mysteries, to work toward a moral good, and to please the gods. Over the last 50–60 years, many of these efforts have come to be associated with the…

McKinsey: Consumer Prioritization of Wellness Rising Fast Globally

A synchronized global recovery—much stronger than was anticipated just a few months ago—is in the making. This year, barring the emergence of new COVID-19 variants that are vaccine-resistant, the global economy should grow by around 6%. Next year, by 4.4% (IMF forecasts). Industry reports from consultancies and investment banks point to the continued rise of the wellness market at a rate that will exceed (on…