Study: Lifelong Exercisers Have Bodies “Thirty Years Younger”

A new study from Ball State University, testing the cardiovascular health and muscles of people in their 70s that exercised steadily for decades, found that the muscles of these men and women were indistinguishable in many ways from those of healthy 25-year-olds, with as many capillaries and enzymes. And these active septuagenarians essentially had the cardiovascular health of people 30 years younger. The researchers summarized…

The Digital Divide Goes in Reverse

The digital divide is going into reverse. Until recently, it was all about access to technology; but now, it’s about limiting access to technology. Among those who know most about tech, the worry about the impact that digital devices have on their children is such that they are moving toward a complete or partial ban. In Silicon Valley, elite schools now eschew most digital devices…

New GWI Research: 5 Trends in Wellness Tourism

5 Trends in Wellness Tourism Wellness, hospitality, and travel businesses are converging. Since wellness tourism burst into mainstream consumer consciousness a few years ago, the industry has evolved rapidly. Businesses and governments are investing in developing new strategies, products, experiences, and destinations. Wellness, hospitality, and travel are converging in diverse and unprecedented ways, as businesses experiment with new partnerships and business models to offer expanded…

As Wellness Expands, Where Does It End? “Pet Wellness”?

MONTHLY BAROMETER It is often said that technology destroys jobs but not work. True indeed. But many new jobs are being created beyond tech. “Pet wellness”—a fast-growing business—is one such example. Although why some of us (in increasing numbers) treat our animals as if they were humans is not easy to explain, the investment case of anthropomorphism is incontrovertible. This year, pet spending in the…

Millennials Reshaping Consumption: The Winners – Small Wellness Companies, Not Big Brands

Monthly Barometer Paul Polman (Unilever’s CEO) recently confessed: “Our biggest threat is that we lose connection with millennials.” Emmanuel Faber (Danone’s CEO) echoes Polman’s concerns: “Millennials want committed brands with authentic products. Natural, simpler, and if possible small, as small as you can.” Millennials, who are now coming of age and approaching their peak earning years, are going to reshape consumption into a much more…