The Global Wellness Economy: Looking Beyond COVID
Released December 2021

The GWI’s most in-depth research on wellness markets ever: For the first time, it provides detailed numbers and analysis for all eleven wellness sectors: pre-pandemic, pandemic, and future growth rates; rich regional and national data; and the major trends that will impact each sector post-COVID.

WELLNESS MARKET SNAPSHOT
Personal Care & Beauty (pandemic loser, future winner): Consumer spending expanded from $1 trillion in 2017 to $1.1 trillion in 2019, and then declined by 13% to $955 billion in 2020. In 2020, Asia-Pacific moved from being the third to the first-ranked market. Spending will bounce back post-pandemic, with 8.2% annual growth through 2025, to reach $1.4 trillion.