Media Alert: Sauna rituals and expansion plans feature strongly in early bathhouse survey findings Early findings from the 2026 Bathhouse & Thermal Wellness Development Benchmark Survey highlight guided experiences and event saunas: 77% of 47 respondents offer or plan guided thermal programming, while 62% have or plan a large-format/event sauna. Among the 37 currently operating respondents, 43% identify “Aufguss / sauna rituals” as part of their programming. Updated October 6,…
Exploring the Many Dimensions of Workplace Wellbeing: The 2026 Recommended Reading List
Exploring the Many Dimensions of Workplace Wellbeing: The 2026 Recommended Reading List Authors: Talya Landau and Jessica Grossmeier, PhD, MPH Workplace wellbeing has come a long way from wellness perks and health risk reduction. Today the conversation is about whether work itself is sustainable for the people doing it, and what leaders, teams, and organizations can do to make it so. To support that work,…
Masculine Intelligence: Building Health & Resilience For Men
A perspective piece by James Davis – a member of our Initiative Let’s face it, most of us just aren’t as physically active as we used to be. Many men now work in offices and since Covid and increase in working from home has meant that even the sparse exercise of the commute has gone out the window. Well that matters because as human beings…
YOUR QUESTIONS ABOUT ADVERTISING WELLNESS AND OVER 60’S ANSWERED
YOUR QUESTIONS ABOUT ADVERTISING WELLNESS AND OVER 60S ANSWERED Dave McCaughan, Storyteller @ BIBLIOSEXUAL and Vice – Chair the Aging Well Initiative The sign of a good report is people asking questions. Recently we published our latest white paper from the Aging Well Initiative where we asked advertising creative directors their opinions on what makes good advertising targeting people over 60 for wellness related products…
Early Findings: Bathhouse and Thermal Wellness Sector Eyes Multi-Site Expansion
Early Findings: Bathhouse and Thermal Wellness Sector Eyes Multi-Site Expansion New benchmarking research from the GWI Hydrothermal and Consulting Initiatives reveals significant investment, strong reported revenues and ambitious expansion plans across a rapidly evolving sector. The bathhouse and thermal wellness sector appears to be entering a significant new phase of development. Nearly two-thirds of participants in an ongoing global benchmarking survey expect to operate multiple…
Mindset as an Active Ingredient for Physical Health & Joy
Two people go to the gym. It’s the same routine: the same 45 minutes, the usual 15 reps of everything. One grits her teeth through it, watches the clock, and treats the hour like the longest part of her day, but tells herself, “you have to do what you have to do.” The other is really enjoying herself. You might catch her smiling between reps.…
