Aesthetic Health Initiative Resources

Personal Care & Beauty – The Global Wellness Economy: Looking Beyond COVID

The GWI’s most in-depth research on wellness markets ever: For the first time, it provides detailed numbers and analysis for all eleven wellness sectors: pre-pandemic, pandemic, and future growth rates; rich regional and national data; and the major trends that will impact each sector post-COVID.

Beauty 2 Wellness: Mitigating Barriers and Building Bridges

The first study tests the “beauty is good–disfigured is bad” stereotypes and offers unique insight into how cosmetics could play an important role in overcoming these biases. The second study identified concepts that bridge beauty and wellness, showing that the words used by the industry may be able to bridge the perception gap.