Wellness Tourism Initiative Collaboration: New Research: What Will the Future of Wellness Tourism Look Like?

Katherine Droga, founder Droga & Co, Adam Glickman, principal of Parallax Wellness + Hospitality, and the Wellness Tourism Initiative prepared an hour of insights and inspiration. During this Zoom call the team shared actionable results from their not yet released, global survey, which took the temperature of over 2,000 travelers in May and June. They highlighted learnings on how guest preferences changed post virus, how customers prioritize different wellness experiences and insights into consumer’s willingness to pay for wellness. Together we then explored topics related to the future of wellness tourism.


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