The purpose of this Wellness Tourism Initiative is to increase awareness, understanding and the opportunities in one of the fastest growing tourism segments globally. The GWI Global Wellness Tourism Initiative will be instrumental in:
- Fostering a greater understanding about the global wellness traveler
- Promoting the value and opportunity of this segment to stakeholders
- Deep diving into the global wellness travelers’ motivations and needs to support the practical integration into wellness marketing and operational strategies.
Katherine Droga, Founder, Droga & Co., Australia
Katherine Droga is passionate about the transformational effect wellness travel can have for people and the planet. Her consultancy firm, Droga & Co., specialises in strategy creation, refinement and new business development for destinations and tourism experiences worldwide. Katherine previously worked for Tourism Australia (the national tourism authority) and led the organisations international operations, distribution platforms and partnerships for over a decade. Having worked in the media and travel industries for more than 20 years, Katherine has extensive experience in both tourism development and promotion.
Lindsay Madden-Nadeau, Founder, Meraki Bespoke Wellness Strategies-Cote D’Azur, France
Lindsay has spent the past 20 years traveling the globe working for some of the biggest names in hospitality and wellness. Lindsay most recent role was Global Director of Wellbeing for the luxury division of Accor, responsible for each individual brand’s global wellbeing strategy, including conceptualization, brand creation, programming, design, as well as creating partnerships and collaborations for wellness, spa, and fitness brands. A self-described non-traditionalist, Lindsay makes it her mission to ensure each project has a strong differentiation and strategy at its heart with a commitment to uniquely identify what wellness means to each individual brand. Her personal mission is to create conscious, collaborative projects that continue to define and put wellness on the map.