Wellness Tourism Initiative

The purpose of this Wellness Tourism Initiative is to increase awareness, understanding and the opportunities in one of the fastest growing tourism segments globally. The GWI Global Wellness Tourism Initiative will be instrumental in:

  • Sharing best practices on Wellness Tourism Destination development, policy, and marketing globally
  • Fostering a greater understanding of the global wellness traveler
  • Promoting the value and opportunity of this segment to stakeholders

Our intended audience is tourism industry stakeholders, including but not limited to travel suppliers & distributors, transportation & hospitality brands, DMCs/DMOs, tourism boards, NGOs, and service providers to this set of organizations. Learn More

The Latest News and Resources

Initiative Leadership

Katherine Droga

Katherine Droga

Initiative Chair

Founder, Droga & Co., Australia

Katherine Droga is passionate about the transformational effect travel can have for people and the planet. She is the founder of several global wellness platforms, including the Wellness Tourism Industry Summit, Wellness Wander Festival, Well Traveller TV, and welltraveller.com.au… Read More

Lindsay Madden-Nadeau

Lindsay Madden-Nadeau

Vice Chair

Senior Director Wellness Strategy & Development, Red Sea Global, Saudi Arabia &
Founder, Meraki Bespoke Wellness Strategies-Cote D’Azur, France

Lindsay has spent the past 24 years working across the globe for some of the most prestigious hospitality leaders. Currently leading the Wellness Strategy for Red Sea Global in Saudi Arabia, she is responsible for igniting the overall strategy of two giga projects under the Saudi 2030 vision while driving success in creating the world’s most comprehensive integrated wellness destination… Read More



  • Clearly define the term wellness tourism destination and its context
  • Identify criteria that make a great wellness destination
  • Demonstrate global best practice by countries, regions and cities in wellness tourism destination development and promotion
  • Identify the key success metrics and components required for a wellness tourism destination to succeed
  • Identify consumer trends in wellness and travel that are impacting and shaping consumer demand and destination selection

Initiative Members

Meet the renowned thought leaders in this field who are collaborating to educate and evolve wellness in this area of global importance.



View the research, trends, whitepapers, infographics and more from this Initiative, as well as a curated list of third party resources.


Contact Initiative

Please fill out the form so we can learn more about you, which Initiative you are interested in and how you would like to be involved.