Breathe Initiative Resources

Breathe Initiative

Breathwork and breathing is a top trend found in almost every aspect of wellness, from mental health to the workplace. The Global Wellness Institute’s Breathe Initiative compiled these top trends for 2023. They spotlight how specific aspects of the trend apply to an array of wellness environments.

2024 Trends

TREND 1: Slow Breathing is a Fast and Effective Tool for Stress Reduction

Our GWI Breathe Initiative member, Tanya Bentley, PhD, recently published a paper on the power of slow breathing for stress reduction.  The rising prevalence of anxiety and chronic stress plagues populations worldwide. Prior to the COVID-19 pandemic, anxiety disorders had already attained startlingly high proportions, affecting nearly one-third of Americans at some point during their lifetime. Since then, anxiety disorders have surged by an estimated 25.6% globally, and they burden the economy with healthcare costs and reduced productivity. Both above and below the clinical threshold, anxiety, and chronic stress impact physical, mental and cognitive health, increasing the risk of cardiometabolic disorders, cancer, mental illness, neurodegenerative disease and all-cause mortality. Chronic activation of the stress response induces allostatic overload, a cumulative ‘wear and tear’ on the brain and body that erodes resiliency and health. Common stress and anxiety treatments rely on external factors, such as a therapist or medication, and come with modest effect sizes or unfavorable side effects. Effective, accessible, and risk-free solutions are needed. Voluntary regulated breathing practices may offer such a solution.”

It was proven that slow breathing does offer a fast and effective result for lowering stress, especially if you use these four criteria: 1. Use any slow breathing technique (for example, extended exhales or box breathing) 2. On your first time trying a breath practice, do it with human guidance to be sure you understand the practice. 3. Do the protocols for at least five minutes at a time. 4. Continue to practice often.

Source:
Breathing Practices for Stress and Anxiety Reduction: Conceptual Framework of Implementation Guidelines Based on a Systematic Review of the Published Literature

TREND 2: Nasal Breathing Helps Prevent Pathogen Inhalation

During Covid, we became acutely aware of how quickly germs can spread in the transfer of air that we breathe. GWI Breathe Initiative member Patrick McKeown, founder of Oxygen Advantage, and author of The Breathing Cure, says, “Few of the body’s organs play as important a role as the nose. As mentioned above, tiny hairs called cilia and the presence of nitric oxide are just some of the ways in which the nose prevents pathogens from entering your bloodstream and causing sickness or infection. If you have a respiratory issue like asthma or allergies, your ability to breathe properly will be affected negatively by mouth breathing. The nose is a vital part of the body’s defense system. It filters out foreign materials that may contain bacteria or viruses while allowing oxygen into our lungs. It also filters out many of the pollutants we encounter every day that negatively affect our breathing.”

People are recognizing the significance of maintaining a healthy immune system through the simple practice of nasal breathing, which offers numerous filtration benefits.

Source: The Role of Nose Breathing in Preventing Pathogen Inhalation

TREND 3: Nasal Breathing is Key for Optimal Sleep

Nasal breathing supports optimal respiratory function, whereas chronic mouth breathing can lead to a host of issues with oral health, snoring and sleep apnea, affecting daytime cognition, energy and even memory. Incorporating strategies to promote nasal breathing, such as maintaining nasal hygiene, addressing nasal congestion or allergies, and practicing relaxation techniques before bedtime, can help optimize sleep outcomes. An article in Outside Online says, “Nasal breathing enables you to spend more time in slow-wave deep sleep and less time in light sleep, but roughly half of the population breathes through their mouth while sleeping,” according to Patrick McKeown.

Source: Daily Habits for Better Sleep/Outdoor

TREND 4: Mindful Breath is an Immediate Antidote to Digital Overwhelm

The mindful breath serves as a fast and effective antidote to digital overwhelm by offering a means of grounding oneself in the present moment and creating an opportunity to pause from continuous digital distractions. Today’s hyper-connected world, with constant exposure to screens and information overload, can lead to stress, anxiety and mental fatigue. Engaging in mindful breathing practices allows us to disengage from the digital frenzy and strike a healthier balance between technology and humanity.

In a Utilities One article, Strategies for Managing Digital Overload for Mental Wellness,According to a survey by the American Psychological Association, constant digital connectivity can contribute to higher stress levels. The overconsumption of digital media has been linked to a decrease in attention span and an increase in feelings of anxiety and depression. Studies have shown that excessive screen time can disrupt our sleep patterns, leading to fatigue and lower cognitive performance. It is clear that digital overload can have a detrimental effect on our mental well-being.

TREND 5: Health/Gut Connection Helps Digestion

Slow, nourishing breathing practices are beneficial for gut health to activate the relaxation response in the body, which in turn promotes improved digestion and overall gut function. When we engage in deep breathing exercises, such as diaphragmatic breathing or belly breathing, it activates the parasympathetic nervous system, also known as the “rest and digest” system. “The digestive system is often the first organ system to be affected by stress because of the constant communication that occurs between the brain and the gut (referred to as the brain-gut axis), and research has shown that chronic stress can be a contributor to digestive disorders such as irritable bowel syndrome or chronic heartburn. The stress response can cause the muscles of the gut to slow down or spasm and can affect how the brain interprets pain signals from the gut. The good news is, you can learn to control your stress response through behavioral strategies, such as deep breathing.” Sarah Kinsinger, PhD.

Source: “How Breathing Exercises Relieve Stress and Improve Digestive Health”

2023 Trends

TREND 1: Nasal Breathing & Mouth Tape: Bringing Relief for Asthma and Sleep Apnea

An estimated 50% of adults and between 25% and 50% of children studied persistently mouth breathe during sleep. However, the wearing of adhesive tape across or surrounding the lips can help prevent mouth breathing from occurring. Mouth taping during sleep has been applied in Europe since the late nineties and in clinical studies nasal breathing through various techniques, has been shown to aid recovery and ease symptoms for conditions such as asthma and obstructive sleep apnea.

Persistent mouth breathing can inflame asthma, obstructive sleep apnea, anxiety, COPD, rhinitis and even stunt craniofacial development in children. Furthermore, there have been a number of recent studies investigating mouth taping during sleep. One such study from Taiwan found that “Mouth-taping during sleep improved snoring and the severity of sleep apnea in mouth-breathers with mild OSA [Obstructive Sleep Apnea].”  There are a number of products available, ranging from covering the mouth and lips, to elasticated tape which surrounds the mouth to bring the lips together. Now, a trend has emerged across social media on the benefits of using mouth taping to ensure nasal breathing during sleep. That includes the leader of the Goop empire Gwyneth Paltrow who recently promoted taping of the mouth during sleep.

TREND 2: Mindful Breath Does More than Just Keep You Alive–It Helps Prevent Disease

In an article from Harvard Medical School, Dr. Shalu Ramchandani, a health coach and internist at the Harvard-affiliated Benson-Henry Institute for Mind Body Medicine at Massachusetts General Hospital says, “While it may seem strictly utilitarian, breathing isn’t only life-sustaining; it can be life-enhancing when used as a tool. Simple breathing exercises incorporated throughout your day can actually disengage a potentially health-harming chronic stress response and help insulate you from the damage that it can inflict on your body.”

People are seeing both the immediate and long term benefits of small moments of mindful and strategic breath. As we live in a time of record high stress levels, breath is a powerful (free and accessible to all) tool for managing daily stress and preventing stress from manifesting into something worse. If you don’t manage your stress, other wellness modalities (food, exercise)  are not as effective —especially  on a stressed out mind/body.

TREND 3: Breath Practices Receive Warm Welcome in the Workplace

Breathwork used to be seen as too spiritual and esoteric and therefore not a good fit for the workplace. Today it’s viewed as neuroscience and welcomed as a simple yet very effective tool for creating optimal mindset and energy at work.

Breath practices are easily integrated into busy schedules and empower people to be more present, focused, creative, kind, collaborative, productive and self-aware of their emotions and communication style. Leaders who don’t prioritize the well-being of their teams are losing top talent for companies who offer wellness content/experiences and perks that matter more for everyone’s overall health.

TREND 4: Tapping into Breath for Mental Health & Emotional Control

From MentalHealthFirstAid.org: “Research shows that our brain associates different emotions with different breathing patterns, and breathing exercises work because they trick your brain into thinking your emotional state is different than it actually is. For example, when we are happy, our breathing is regular and steady. However, when we are stressed, anxious or fearful, our breathing becomes irregular, shallow and quicker. When you slow your breathing down in times of stress you can trick your brain into thinking you’re actually in a calm state and there is no threat or challenge at hand.”

The trend: people are learning how to override their nervous system with breath to keep a healthier balance between parasympathetic and sympathetic states.

TREND 5: Breath is an Underutilized Human Superpower

Neuroscience is offering up to the minute studies on the full spectrum of the benefits of mindful and strategic breath. When you change your breath you can experience better sleep, elevated athletic performance, clearer cognition and better mood and energy. Being able to change our breath is an incredible tool that humans have. We have the power to breathe in ways that will calm, balance or boost the nervous system–depending on what you need at any given moment.

Breath is seen as a powerful antidote to the common pain points that we share globally; especially the constant need to be attached to our devices. It’s time to take control of your mood, mindset and energy through breath versus letting your devices dictate how you feel. Tap into your superpower to optimize your respiratory system, which then helps other vital systems (detoxification, digestion, cognition) work more effectively as well.

“How You Breathe Is How You Are”
TEDx – Sandy Abrams, Breathe Initiative Co-Chair

Congratulations to GWI Breathe Initiative Co-Chair
Sandy Abrams for getting rave reviews on her new TEDx talk

In early 2021, the Global Wellness Summit identified “Just Breathe: Breath goes from woo-woo wellness to a powerful health tool” as a key wellness trend. This prediction has certainly come to life. With global stress and anxiety at record-setting levels, breath practices are being taken much more seriously as a science-based solution. And as Sandy reminds us, breath is truly a human superpower that is very underutilized. Sandy is making global impact sharing the benefits of breath through her work with the GWI Breathe Initiative, leading “Breathe toSucceed” events through her company TheCEOm.com and now this engaging TEDx talk.