Breathe Initiative

The BREATHE Initiative is an international group of devoted breath practitioners, scientists/researchers, doctors and wellness thought leaders dedicated to sharing the various modalities and the science of breath for wellbeing.

The BREATHE Initiative explores the transformative power of breath as a vital wellness modality. Breath is both automatic and intentional—a bridge between the body and mind that can be harnessed to enhance well-being, resilience, and performance. We believe in empowering people with knowledge from diverse perspectives, sharing science-backed insights and practical applications that make mindful breathing accessible to all. Through education and collaboration, we aim to inspire a global shift toward integrating breath into everyday life—promoting relaxation, focus, emotional balance, and overall vitality and longevity. Connect with us on LinkedIn.

The Latest News and Resources


Key Questions and Answers

Question 1: Why is breath important for overall wellness?
Your breath is the only bodily system you can control both automatically and consciously, making it a powerful tool for regulating your nervous system and reducing stress to support better mental and physical health.

Question 2: How can changing the way you breathe directly impact how you feel?
The way you breathe directly signals your brain about whether you’re safe or stressed. Shallow, rapid breathing can increase anxiety, while slower, nourishing breathing helps calm the mind, improve sleep and create a sense of ease in the body,

Question 3: What are good and bad breathing?
Good breathing optimizes respiration and regulates acid-base physiology (e.g., body pH). Bad breathing can immediately, profoundly, and severely compromise physiology, psychology, and behavior (performance).

Question 4: Do people learn breathing habits?
Yes. These habits are generally learned unconsciously, and bad ones can result in immediate and debilitating symptoms and deficits, usually and unfortunately mistakenly attributed to other causes by both lay people and professional practitioners. Bad habits can be identified, edited, and disengaged. New ones can immediately improve health and enhance performance.

Question 5: Can I improve my breathing?
Yes. Think of your breathing as behavior, a behavior you engage in all day, all night. Learn new breathing habits that become a part of who you are, like any other habit. Breathing techniques may often be helpful but are unlikely to be sufficient. Learn breathing self-regulation, not just breathing self-intervention. Rather than just “using” the breathing, be the breathing.


Initiative Leadership

Initiative Chair

Sandy Abrams, Founder, TheCEOm.com, United States

Sandy Abrams is an entrepreneur and author (Your Idea, Inc. and Breathe to Succeed) who now focuses on sharing the power of breath through her signature BREATHE experiences. With 30 years of experience in mindfulness and business, she teaches “breath as meditation at the speed of life” to help people thrive in fast-paced environments. Sandy has led workshops at Google, Facebook, Universal Music, McKinsey & Co., Canyon Ranch, and more, inspiring others to tap into their optimal energy—one mindful breath at a time. Connect with me on LinkedIn.

Vice Chair

Peter M. Litchfield, PhD, President, Professional School of Behavioral Health Sciences, United States

Peter M. Litchfield, PhD, is a behavioral physiologist and president of the Professional School of Behavioral Health Sciences, offering innovative programs that integrate physiology and behavioral science. As CEO of Better Physiology, Ltd., he develops CapnoTrainer tools to address dysfunctional breathing. For over 40 years, he has lectured globally on respiratory psychophysiology across medical, corporate, and academic settings. Connect with me on LinkedIn.

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Objectives

BREATH is a sustainable human resource for self-care, mental fitness, nourishment and overall wellbeing. We’ll engage in conversations and experiences that shine a light on how up-to-the-minute science connects the dots of an ancient practice to our modern lifestyle.


Initiative Members

Meet the renowned thought leaders in this field who are collaborating to educate and evolve wellness in this area of global importance.

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Resources

View the research, trends, whitepapers, infographics and more from this Initiative, as well as a curated list of third party resources.

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Contact Initiative

Connect with the Breathe Initiative on LinkedIn.

CONTACT