Wellness Tourism Initiative Members
Initiative Chair, Katherine Droga
Founder, Droga & Co., Australia
Katherine Droga is passionate about the transformational effect travel can have for people and the planet. She is the founder of several global wellness platforms, including the Wellness Tourism Industry Summit, Wellness Wander Festival, Well Traveller TV, and welltraveller.com.au. Her consultancy firm, Droga & Co., specializes in wellness and sustainable visitor strategies and capacity building for destinations, tourism experiences, and events worldwide. Katherine has worked for over 25 years, successfully leading teams and brands in the tourism and media sector. She was previously part of the executive leadership team for Tourism Australia and led the organizations international operations, distribution platforms, and partnerships for over a decade. Katherine is proud to be an advisor to the Transformational Travel Council, the Australian Ambassador for Global Wellness Day, and a champion for kid’s wellbeing initiatives globally.
Vice-Chair, Lindsay Madden-Nadeau
Senior Director Wellness Strategy & Development, Red Sea Global – Saudi Arabia & Founder, Meraki Bespoke Wellness Strategies – Cote D’Azur, France
Lindsay brings 24 years of global experience with top hospitality leaders. She currently leads Wellness Strategy at Red Sea Global in Saudi Arabia, overseeing two giga projects under the Saudi 2030 vision to create the world’s most comprehensive integrated wellness destination. Known as an industry disruptor, Lindsay has managed and opened over 75 spas and is a founding partner at Meraki Bespoke Wellness Strategies, a consultancy focused on social and environmental well-being. Previously, she spent seven years as Global Director of Well-being at Accor for luxury brands like Raffles and Fairmont, developing global well-being strategies from brand creation to project management. Lindsay recently completed the Cambridge University Sustainability Leadership program for Sustainable Real Estate, using this expertise to elevate and transform wellness brands.
Nikos Kouremenos
Education & Project Manager, Raison D’Etre, Sweden
Nikos has more than 25 years experience in the health & fitness / wellness industry ranging from private large health & fitness clubs and municipal centers to smaller facilities as well as chains(concept design, feasibility studies, layout designs and business plans, pre-opening and opening). He is a Board Member of the Greek Health Tourism Association, member of the experts council of Asklepieia Health Cluster and also Head of the Global Spa Management Education online program. A visiting Lecturer at international MBA Hospitality programs, Nikos is a Certified ACSM (American College of Sports Medicine) Health & Fitness Director and CIDESCO Beauty & Spa Manager and proud to be a World Wellness Weekend Ambassador.
Judith Ertler-Hofer
Founder, JEH Consulting & Partner, Ertler Executive Search, Austria
Judith, a seasoned lecturer in Health & Wellness Tourism, Sales, and Networking at global universities, is an esteemed international spa business consultant from Austria. With a career spanning over 20 years, she has excelled in prestigious roles at renowned hotels like Gran Hotel La Florida and The Dolder Grand, crafting award-winning spa concepts and driving guest retention and employee motivation. Transitioning from hospitality to cosmetics and packaging industries, Judith’s expertise extends to strategic business development, guest segmentation, and team empowerment. As a key partner at Ertler Executive Search, she leverages her extensive background to deliver exceptional results for clients worldwide.
Jennifer Sanvictores
Global Head of Sales, Marketing, & Communications, The Farm at San Benito, Philippines
Jennifer Sanvictores brings over 20 years of expertise in medical wellness tourism and wellness hospitality brand management. A pioneer in the Philippine wellness tourism industry, she has played a pivotal role in elevating the country’s presence on the global wellness stage. In 2004, Jennifer co-founded the Spa Association of the Philippines, where she championed Hilot, the ancient Philippine healing art, establishing it as the nation’s official spa branding and a cornerstone of Filipino wellness identity. Today, she continues to advocate for evidence-based holistic healing and regenerative tourism as the Marketing Communications/PR Head of the Wellness Tourism Association of the Philippines. As the Global Head of Sales, Marketing, and Communications for The Farm at San Benito, Jennifer has positioned the eco-luxury holistic medical wellness resort as a world-renowned, multi-awarded destination for authentic healing. Her initiatives emphasize transformative retreats, sustainability, and social responsibility. She also contributes her branding expertise to CG Hospitality, which manages 178 properties across 12 countries. Jennifer’s commitment and achievements in the wellness industry earned her the title of 2024 Most Dedicated Wellness Retreat Marketing Specialist (Philippines) from the Influential Businesswoman Awards, UK.
Andrea Sironi
Manager Operations, GOCO Hospitality, Thailand
Andrea is an Italian national, with over 8 years of experience shaping wellness and leisure experiences on a global scale. Holding diverse roles at Mandarin Oriental Hotel Group, Andrea contributed significantly to the success of wellness and leisure initiatives in various flagship properties across Asia and Middle East. Currently working as an Operations Manager for GOCO Hospitality Spa & Wellness Consultancy, he specializes in strategic planning, concept development, and operational excellence for Wellness Hospitality and Managed properties. With Wellness and Hospitality as his passion, Andrea consistently challenges the status quo, striving to set new standards that redefine the guest’s holistic journey.
Sunai Wachirawarakarn
Co-Founder of Beauty Innovation and Beyond & President of Thai Spa Association, Thailand
With over 25 years of experience in the wellness industry in Asia, Sunai is a Master of Science graduate in Anti-Aging and Regenerative Medicine. He has managed 50+ spas across Asia and the Middle East, and served as the operations manager for Mspa International in Southern Asia. Sunai then founded a spa consulting company, working on projects in Asia, including China. Recognized as the “Spa Educator of the Year” at the Thai Spa and Well-being awards, he now co-founded Beauty Innovation and Beyond to distribute beauty and wellness technology in Thailand. As the president of the Thai Spa Association, Sunai continues to drive the wellness industry in Thailand with creativity and sustainability, collaborating with the government to uphold industry standards and regulations.