Wellness Tourism Initiative Members
Initiative Chair, Katherine Droga
Founder, Well Traveller + Well Traveller TV, Wellness Tourism Summit, Droga & co., Australia
Katherine Droga is passionate about the transformational effect travel can have for people and the planet. She is the founder of several successful global wellness media platforms including the Well Traveller and Well Traveller TV. She is also the founder of the industry leadership conference – Wellness Tourism Summit and Wellness Wander consumer festival. Her consultancy firm, Droga & Co., specializes in wellness and sustainable visitor strategies and capacity building for destinations, tourism experiences, and events worldwide. Katherine has worked for over 25 years, successfully leading teams and brands in the tourism and media sector. She was previously part of the executive leadership team for Tourism Australia and led the organizations international operations, distribution platforms, and partnerships for over a decade. Katherine is proud to be the Australian Ambassador for Global Wellness Day, and a champion for kid’s wellbeing.
Vice-Chair, Lindsay Madden-Nadeau
Senior Director Wellness Strategy- Development, Meraki Bespoke Wellness Strategies, Global Head of Wellbeing- Accor Luxury Brands, France
Lindsay is a globally recognized wellness strategist with over 24 years of transformative impact at the intersection of hospitality and well-being. Leading the Wellness Strategy at Red Sea Global, she leads the vision for two of Saudi Arabia’s flagship giga-projects—set to become the world’s most integrated and sustainable wellness destinations under Vision 2030. Renowned as an industry disruptor, Lindsay has overseen the opening of over 200 spas worldwide and previously shaped global wellness strategy as Accor’s Global Director of Well-being, driving innovation for brands like Raffles and Fairmont. She is also a founding partner of Meraki Bespoke Wellness Strategies, championing socially and environmentally conscious wellness solutions. A thought leader and change-maker, Lindsay continues to redefine the future of wellness, setting new standards across continents with every project she leads.
Nikos Kouremenos
Senior Spa Consultant| Project Manager Wellness & Fitness| Founder WellBright, Sweden
As a seasoned wellness and spa consultant with over 25 years of global experience in the health, fitness, and wellness industry. His portfolio spans concept design, feasibility studies, layout planning, business modeling, and operational leadership for a wide range of projects—from private health clubs and municipal centers to boutique wellness facilities and international chains. Nikos began his journey in 1996 with the founding of Fitness Academy, working alongside leading organizations such as the American College of Sports Medicine (ACSM), IDEA Health & Fitness Association, and IHRSA. He later served as an executive member of the Athens 2004 Olympic Organizing Committee and the 2011 Special Olympics. From 2013 to 2024, he was a senior consultant with Raison d’Etre, contributing to major spa and wellness developments. Nikos is currently a Board Member of the Greek Health Tourism Association, part of the Experts Council at Asklepieia Health Cluster, and Head of the Global Spa Management Education online program. He is a visiting lecturer at international MBA hospitality programs, a Certified ACSM Health & Fitness Director, a CIDESCO-certified Beauty & Spa Manager.
Jennifer Sanvictores
Global Head of Sales, Marketing, & Communications, The Farm at San Benito, Philippines
Jennifer Sanvictores brings over 20 years of expertise in medical wellness tourism and wellness hospitality brand management. A pioneer in the Philippine wellness tourism industry, she has played a pivotal role in elevating the country’s presence on the global wellness stage. In 2004, Jennifer co-founded the Spa Association of the Philippines, where she championed Hilot, the ancient Philippine healing art, establishing it as the nation’s official spa branding and a cornerstone of Filipino wellness identity. Today, she continues to advocate for evidence-based holistic healing and regenerative tourism as the Marketing Communications/PR Head of the Wellness Tourism Association of the Philippines. As the Global Head of Sales, Marketing, and Communications for The Farm at San Benito, Jennifer has positioned the eco-luxury holistic medical wellness resort as a world-renowned, multi-awarded destination for authentic healing. Her initiatives emphasize transformative retreats, sustainability, and social responsibility. She also contributes her branding expertise to CG Hospitality, which manages 178 properties across 12 countries. Jennifer’s commitment and achievements in the wellness industry earned her the title of 2024 Most Dedicated Wellness Retreat Marketing Specialist (Philippines) from the Influential Businesswoman Awards, UK.
Andrea Sironi
Assistant Wellness Director, Hotel Operations, MBA Hospitality Management, Les Roches, Thailand
Andrea is a seasoned wellness and hospitality professional with over eight years of international experience in luxury wellness operations. Currently serving as Assistant Wellness Director at Kamalaya Koh Samui, he plays a pivotal role in delivering transformative wellness experiences.Previously, Andrea held the position of Operations Manager at GOCO Hospitality, a global wellness consultancy based in Bangkok. In this role, he specialized in strategic planning, concept development, and operational excellence for wellness hospitality and managed properties. Andrea’s career also includes significant contributions to the Mandarin Oriental Hotel Group, where he was instrumental in the success of wellness and leisure initiatives across flagship properties in Asia and the Middle East. An Italian national, Andrea is an alumnus of Les Roches International School of Hotel Management, where he earned an MBA in Hospitality Management. His professional philosophy centers on challenging the status quo and setting new standards in holistic guest experiences.
Sunai Wachirawarakarn
Co-Founder of Beauty Innovation and Beyond & President of Thai Spa Association, Thailand
With over 25 years of experience in the wellness industry in Asia, Sunai is a Master of Science graduate in Anti-Aging and Regenerative Medicine. He has managed 50+ spas across Asia and the Middle East, and served as the operations manager for Mspa International in Southern Asia. Sunai then founded a spa consulting company, working on projects in Asia, including China. Recognized as the “Spa Educator of the Year” at the Thai Spa and Well-being awards, he now co-founded Beauty Innovation and Beyond to distribute beauty and wellness technology in Thailand. As the president of the Thai Spa Association, Sunai continues to drive the wellness industry in Thailand with creativity and sustainability, collaborating with the government to uphold industry standards and regulations.