Wellness Tourism Initiative
The purpose of this Wellness Tourism Initiative is to increase awareness, understanding and the opportunities in one of the fastest growing tourism segments globally. The GWI Global Wellness Tourism Initiative will be instrumental in:
- Sharing best practices on Wellness Tourism Destination development, policy, and marketing globally
- Fostering a greater understanding of the global wellness traveler
- Promoting the value and opportunity of this segment to stakeholders
Our intended audience is tourism industry stakeholders, including but not limited to travel suppliers & distributors, transportation & hospitality brands, DMCs/DMOs, tourism boards, NGOs, and service providers to this set of organizations. Learn More
The Latest News and Resources
Objectives
- Clearly define the term wellness tourism destination and its context
- Identify criteria that make a great wellness destination
- Demonstrate global best practice by countries, regions and cities in wellness tourism destination development and promotion
- Identify the key success metrics and components required for a wellness tourism destination to succeed
- Identify consumer trends in wellness and travel that are impacting and shaping consumer demand and destination selection
Initiative Leadership
Initiative Chair
Katherine Droga, Founder, Well Traveller + Well Traveller TV, Wellness Tourism Summit, Droga & co., Australia
Katherine Droga is passionate about the transformational effect travel can have for people and the planet. She is the founder of several successful global wellness media platforms including the Well Traveller and Well Traveller TV. She is also the founder of the industry leadership conference – Wellness Tourism Summit and Wellness Wander consumer festival. Her consultancy firm, Droga & Co., specializes in wellness and sustainable visitor strategies and capacity building for destinations, tourism experiences, and events worldwide. Katherine has worked for over 25 years, successfully leading teams and brands in the tourism and media sector. She was previously part of the executive leadership team for Tourism Australia and led the organizations international operations, distribution platforms, and partnerships for over a decade. Katherine is proud to be the Australian Ambassador for Global Wellness Day, and a champion for kid’s wellbeing.
Vice-Chair
Lindsay Madden-Nadeau, Senior Director Wellness Strategy- Development, Meraki Bespoke Wellness Strategies, Global Head of Wellbeing- Accor Luxury Brands, France
Lindsay is a globally recognized wellness strategist with over 24 years of transformative impact at the intersection of hospitality and well-being. Leading the Wellness Strategy at Red Sea Global, she leads the vision for two of Saudi Arabia’s flagship giga-projects—set to become the world’s most integrated and sustainable wellness destinations under Vision 2030. Renowned as an industry disruptor, Lindsay has overseen the opening of over 200 spas worldwide and previously shaped global wellness strategy as Accor’s Global Director of Well-being, driving innovation for brands like Raffles and Fairmont. She is also a founding partner of Meraki Bespoke Wellness Strategies, championing socially and environmentally conscious wellness solutions. A thought leader and change-maker, Lindsay continues to redefine the future of wellness, setting new standards across continents with every project she leads.
Initiative Members
Meet the renowned thought leaders in this field who are collaborating to educate and evolve wellness in this area of global importance.
Resources
View the research, trends, whitepapers, infographics and more from this Initiative, as well as a curated list of third party resources.
Contact Initiative
Please fill out the form so we can learn more about you, which Initiative you are interested in and how you would like to be involved.
