Exploring Salt & Halotherapy Initiative
Trends 2019

TREND 1: Day Spa to Resort Spa Migration

While there are approximately 2,000 day spas/wellness centers offering halotherapy today, the adoption within the major hotel/destination brands has been slower to adopt.  The industry, however, is now reaching a tipping point, whereby travelers to destination spas have become halotherapy customers in their hometowns and want to continue the focus on having healthy lungs as they travel.  This is especially true as they travel to destinations with different allergens and different levels of air pollution as well as combat the onslaught of airborne germs being stuck on airplanes.

TREND 2: Global growth to outpace US growth

While the US currently has approximately 90 percent of the halotherapy facilities in the world, the US population only represents about 4 percent of the world’s population.  And perhaps, more importantly, the levels of air pollution outside the US, which cause so many of the respiratory conditions, is so much worse than in the US and can be greatly alleviated with halotherapy.  Two prime examples of this are China and India—which alone represent 36 percent of the world’s population.

TREND 3: Technology innovation to drive lower equipment costs and thus broaden market adoption

Almost all of the core technology in the halotherapy industry is decades old, as the marketplace has not been big enough to justify a lot of additional product development investment.  This is about to change as the industry growth has been increasing rapidly and will continue to rise.  As with all electronic/tech products, this focus will lead to lower costs, better products, and prices that more and more businesses and even consumers can afford.

TREND 4: Synergy of Modalities

As spas are more and more constrained by physical space and more and more guests/customers are feeling more and more time-constrained, the natural evolution will be for halotherapy to be combined with other wellness modalities.  Some of these combinations will result in synergistic results, while others will be more of simple convenience.


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