Immersion Initiative Trends



Immersion experiences will encourage us to explore new destinations and ourselves in a deeper way. Here are five trends for 2020:

TREND 1: Long Stay, Life Changing Wellness Sabbatical

While meaningful changes often take time, going totally off-grid for a significant duration is not possible for the majority of society. The wellness sabbatical trend, previously outlined in the Global Wellness Summit’s trend report, sees all that changing in 2020, though, and plenty of venues catering to those on sabbatical leave are emerging around the globe. The “wellness sabbatical” immersion will focus on long-term change in a way that is sustainable, holistic, and most importantly, achievable, without taking a long period of time cut-off from work and life in the outside world.

With workplace culture changing, many professionals can work remotely, from anywhere that has a strong enough Wi-Fi connection. The idea is that this focus on well-being can boost productivity and relaxation and offer a wider perspective, facilitating deeper rest and healing but also offering education and the time to improve habits.

Examples of resorts that offer longer-term wellness programs:

TREND 2: Exploring Sobriety, an Alternate Lifestyle

While sobriety was once the realm of individuals in recovery, pregnant women, and those with religious or cultural objections to alcohol, it’s become an increasingly mainstream lifestyle choice. The term “sober curious” has had a nearly fivefold uptick in Google searches since 2017, which is reflected in the current dialogue between consumers, brands and influencers.

To be clear, recovery from addiction is a far different thing than choosing to live alcohol-free for health and wellness reasons. However, the increasing dialogue around alcohol use and the greater acceptance of sobriety are changing social norms. One dimension of this is the emergence of wellness immersions organized around abstinence, whether intended as a shorter-term reset or part of a long-term recovery process. The immersion setting provides a supportive community and environment for those choosing not to drink alcohol in societies where this has historically been an “alternative” lifestyle choice.

A few examples of sober curious programs:

TREND 3: Detoxifying Masculinity, Health and Wellness for Men

Men have historically been significantly less likely than women to seek therapy, with female mental health outpatient visits outnumbering male visits by two to one. According to the American Psychological Association, this phenomenon is underpinned by patriarchal cultural norms that uphold stoicism, independence and toughness as ideal male attributes.

In the era of #TimesUp and #MeToo, increasing numbers of men are realizing the value in taking a proactive approach to better managing their mental health and interpersonal relationships. This doesn’t always mean therapy. Increasingly, men are pursuing yoga, meditation and other mindfulness practices and are seeking out supportive communities for building emotional intelligence. While a general increase in attendance by men has been noted across the industry, the dedicated all-male wellness immersion is an ideal setting for this work.

A few examples of programs and retreats:

TREND 4: Science Backs Psychedelic Healing

Meditation was, until quite recently, considered the domain of hippies and monks; however, supported by science, it has moved firmly into mainstream acceptance. Thanks to pioneers and advocates championing the field of plant-based medicine and psychedelics, we can expect to see a similar upward trend in both availability and acceptance of immersive experiences, including these modalities.

A recent study about the relationship of psychedelics and neural plasticity or the brain’s ability to adapt and rewire itself suggests that psychedelics may be useful for alleviating depression and anxiety, PTSD and even addiction. Combining ancient knowledge with modern expertise backed by scientific findings, participants explore the transformative potential and evidence-based treatments to improve mental health conditions in a safe and legal environment with experienced facilitators.

Examples of shamanic and energy medicine retreats include the following:

TREND 5: High Tech and Highly Personalized

As we continue our quest for deep and lasting transformations, the one-size-fits-all fitness and nutrition notion, which was once widely accepted as the gold standard, is instead being replaced by cutting-edge technology to create a highly personalized and measurement-based wellness immersion model. Now, we are looking at personalized data and DNA to explore one’s genetic predisposition and its responses associated with diet, fitness, weight regulation and even skin health optimization to create a truly bespoke environment for each participant.

The available technology allows us to explore factors affecting weight loss management, food intolerances allergies and disease as well as skin care and aging. Based on these genetic insights, participants are then given a bespoke nutritional plan as well as a schedule of recommended activities and treatments that address their specific personal health and wellbeing needs.

The list below shows some examples of resorts that currently use DNA testing as a starting point for personalized wellness programs. This list is not a complete overview of all resorts that use high-tech equipment for highly personalized programs, and neither do we endorse any of these resorts.



A wellness immersion is a curated experience to explore, engage and/or embody the awareness of multiple aspects of our being and environment, to not just know…but to feel a state of wellbeing. Immersion experiences will encourage us to explore new destinations and ourselves in a deeper way. We predict that 2019 will be a year to knock down walls of limitation with an experience that transforms the way we perceive ourselves forever.

Here are five trends representing the five elements of a wellness immersion experience: physical, mental, energy, wisdom and bliss.

TREND 1: Physical body: cleanse and clarify your body with food that nourishes

Healthy meals will continue to make a strong appearance, thanks not only to Instagram and millennials who are definitely driving this trend but also to a growing group of maturing baby boomers who embrace the concept of longevity, lifelong learning and ageless agility until very late in life. Destination spas and wellness resorts, such as Rancho La Puerta, Canyon Ranch, Pritikin Longevity Center, Lanserhof Lans, SHA Wellness Clinic, Chiva-Som and others have a long history of offering healthy meals and customized nutrition plans as essential part of their immersive experiences. In 2019, we will see more and more properties follow suit and adjust their menus accordingly. Healthy, nutritious meals, starring brain-boosting, anti-inflammatory and anti-aging mesonutrients; probiotics; macrobiotic options; vegan anything including plant-based fish and meats; and unprocessed, organic and, wherever possible, local ingredients, will become the new standard of immersion.

Links:

How millennials are shaping food trends:

Wellness destinations and culinary offerings:

2019 trend forecast from Skift (culinary travel!): https://skift.com/2018/11/06/five-trends-that-will-shape-experiential-travel-in-2019/

 

TREND 2: Mental body: heightening our awareness of the senses through brain training technology

Brain health, productivity, mental sharpness, the prevention of cognitive decline and brain fog, all buzzwords of 2018, will make their way into focused immersions that address lifestyle topics, such as resilience and sleep, and combine mindfulness practices, meditation and guided visualizations with AI and the latest technology to enhance the ability of our brain for extraordinary achievements. Think limitless possibilities for a long, healthy and mentally alert life. 2019 will bring forward new neurotechnology, VR and systematic training of the mind/brain/heart connection to increase awareness and accelerate this process with the goal of overall wellbeing. Systems such as THINK and BrainHQ will train the brain to feel its frequencies, and increase attention, focus and resilience, while VR experiences will enable users to immerse in nature while meditating.

Links:

Canyon Ranch: https://www.canyonranch.com/tucson/overview/life-enhancement/specialty-weeks/focus-on-brain-health/

Brain health enhancement program at Brain Health Institute and Amatara Wellness Resort in Thailand:

Brain health upgrade program at Samahita Retreat center: https://samahitaretreat.com/wellness/the-brain-health-upgrade-program/

Brain health retreats at The Lodge at Woodloch:
https://www.thelodgeatwoodloch.com/experience/wellness-programs/mind-matters-brain-health-program/

 

TREND 3: Energy body: tuning into sound and vibration

Science is raising our awareness of how a specifically designed sound experience can have the ability to help us to disconnect from habitual patterns. Using the consciousness-altering properties of sound to heighten self-awareness, connect to higher self, and fine-tune self-observation will be a big trend in 2019. Sound immersion, such as listening to specific harmonic overtone instruments in curated sound meditations, concerts or online through high-quality recordings,  will become more accessible to all. http://soundmeditation.com

 

TREND 4: Wisdom body: a tool kit of transformational processes and practices harnessing ancient wisdom science to facilitate change

Another big theme this year is the blending of old and new. More and more ancient practices that have withstood the test of time will enter mainstream consciousness. Ayurveda, the 5000-year-old holistic health system and Sanskrit for “knowledge of life,” will become more accessible with spas like California’s Surya, offering weeklong immersive panchakarmas. Working with indigenous elders and shaman is also becoming a big trend, whether locally at learning centers, such as New York’s Kripalu and Open Center, or traveling to the Amazon. These wisdom teachings are not meant to rest in the past. As our elders shared universal mysteries through the telling of stories, we also will explore a timeless wisdom and the cutting-edge science available to us now.

Links (Ayurveda retreats):
Art of Living Retreat Center: https://artoflivingretreatcenter.org
Ayurveda Parkschlösschen: https://www.ayurveda-parkschloesschen.de
Sonnhof, https://www.sonnhof-ayurveda.at
Ananda in the Himalayas, https://www.anandaspa.com
Body Holiday, https://www.thebodyholiday.com
Rythmia, https://www.rythmia.com (ayahuasca ceremonies)

 

TREND 5: Bliss body: creativity and movement in the beat of today to align and expose agility of the self

According to Mihaly Csikszentmihalyi and positive psychology, flow, also known colloquially as being in the zone, is the state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. In 2019, we will see more immersions that put creativity and flow center stage and help us shut down our inner critic and release our own cascade of “happiness” hormones, such as norepinephrine, dopamine, endorphins, anandamide (the “bliss molecule”) and serotonin. Trending dance experiences, such as barefoot boogie, morning gloryville and daybreaker, in particular, provide outlets for physical expression in a time of social and technology-driven isolation and help us achieve a state of ecstasy, bliss, flow or peaceful contentment in a substance-free conscious immersion.

 


The Global Wellness Institute serves as an umbrella organization for numerous Initiatives, that are independently chaired and run. The resources, editorial, research and opinions presented by the Initiatives do not necessarily reflect the opinions of the Global Wellness Institute.