Hydrothermal Initiative Trends

2023 Trends

TREND 1: Sauna As Art and Entertainment

TREND 2: Wellness ROI Gets Real

TREND 3: Hot Springs Are Super HOT

TREND 4: Cold Therapies Continue to Fascinate – AND Drive Growth

TREND 5: Wellness-at-Home Goes Pro

TREND 6: Thanks to Technology, Energy Conservation Gets Real


2022 Trends

TREND 1: Modern Urban Bathhouses

TREND 2: Social Sauna-ing – More Experiential/Accessible Sweat Bathing

TREND 3: Cold Makes a Comeback, Especially Snow

TREND 4: Thinking “Outside the Building”

TREND 5: Wellness-at-Home Goes BIG

TREND 6: Beyond Physical Wellness: Extolling Mental Health and Sleep Benefits

TREND 7: Touchless and Self-Service

TREND 8: Fitness Meets Wellness


2021 Trends

TREND 1: In-Room/In-Suite Wellness

TREND 2: At-Home Wellness Sanctuaries

TREND 3: Aging Well and In-Place

TREND 4: Health Through Water

TREND 5: Mental Health Properties of Hydrothermal Bathing Embraced

TREND 6: Wellness for All!

TREND 7: Outdoors Is the New Wellness Hot Spot

TREND 8: Minimalistic (Easy-to-Clean) Designs


2020 Trends

TREND 1: What’s Old Is New Again: Self-Service, Touchless Bathing Circuits Hit Their Stride

TREND 2: Cultural Interest in Sweat Bathing Grows

TREND 3: At-Home Wellness Sanctuaries on the Rise

TREND 4: Cleaning, Hygiene and Guest/Staff Safety Front and Center!

TREND 5: Larger, Roomier Thermal Cabins, Staggered Entries


2019 Trends

TREND 1: Salt Therapy for Real Results

TREND 2: Kneipp Therapy Gets a Reboot

TREND 3: Getting Cold Gets Hot

TREND 4: Coed Thermal Bathing Gains Traction in US

TREND 5: Floatation Therapy in Resurgence

TREND 6: Adding Hydrothermal Wellness Elements at Home


The Global Wellness Institute serves as an umbrella organization for numerous Initiatives, that are independently chaired and run. The resources, editorial, research and opinions presented by the Initiatives do not necessarily reflect the opinions of the Global Wellness Institute.