Hot Springs Initiative Trends

2023 Trends

TREND 1: New hot springs investments and renovations large and small including in environmentally sustainable facilities.

TREND 2: Hot-cold contrast bathing becomes mainstream.

TREND 3: A diversity of wellness experiences expanding rapidly both on-site and in the region of the hot springs.

TREND 4: Tertiary education courses in hot springs and hydrothermal wellness herald the emergence of professional careers in the sector.

TREND 5: Health care facilities and practices are being woven into hot springs.


2022 Trends

TREND 1: Convergence of Health and Wellbeing Offerings: Hot springs are Increasingly Recognized as both Health and Lifestyle Wellness Destinations

TREND 2: Institutional Capital, Wealthy Family Groups and International Investors are Increasingly Interested in the Hot Springs Segment of the Hotel Real Estate Market

TREND 3: Hot Springs Plus: Connecting Visitors to Local Culture and Nature Helps Deliver Higher Yields and Longer Stays

TREND 4: Demand for Specialist Training in Hot Springs Health and Wellness Modalities Drives a Surge in Industry’s Education Sector

TREND 5: Local Populations Discovering Hot Springs as Accessible Lifestyle Wellness Destinations


2021 Trends

TREND 1:  More Space, More Nature

TREND 2: Wellness Programs with an Emphasis on Immune-Strengthening Activities and Mental and Physical Health

TREND 3: Local Local Local

TREND 4: Workcations

TREND 5: Cleanliness and Hygiene


2019 Trends

TREND 1: Multigenerational Features – and Accessibility – Make Hot Springs a Destination For All

TREND 2: Hot Springs Take Lead in Connecting Community

TREND 3: More Wellness Programming Increases Appeal and Revenues

TREND 4: Hot Springs Maximize Connection to Nature and Environment

TREND 5: Extreme Bathing = Extreme Wellness


The Global Wellness Institute serves as an umbrella organization for numerous Initiatives, that are independently chaired and run. The resources, editorial, research and opinions presented by the Initiatives do not necessarily reflect the opinions of the Global Wellness Institute.