Hormonal Wellness Initiative Trends

2023 Trends

TREND 1: Andropause will be bigger (and badder) than menopause

TREND 2: Menopause (and Andropause) are non-binary issues

TREND 3: Exercise regimes determined by hormonal status

TREND 4: Hormone balancing foods

TREND 5: The use of circadian rhythm science to help menopausal sleep disturbance


2022 Trends

TREND 1: Acupuncture to be Recognized as Ameliorating Symptoms of Menopause

TREND 2: Phyto-estrogens Overtake Synthetics as a Therapy of Choice

TREND 3: The Incidence of Quality Research Increases

TREND 4: Standards Improve

TREND 5: Menopausal Women Get Comfortable in their Own Skin

TREND 6: Relevant Marketing Messages Normalize Ageing


2021 Trends

TREND 1: Declining Searches for “Hormonal Replacement Therapy”

TREND 2: Searches for “Menopause” and “Wellness” on the Rise

TREND 3: Consumers Demand Help and Information

TREND 4: Occupational Support

TREND 5: Medical and Wellness Professionals Are Challenged to Offer Solutions, Not Just a Diagnosis


The Global Wellness Institute serves as an umbrella organization for numerous Initiatives, that are independently chaired and run. The resources, editorial, research and opinions presented by the Initiatives do not necessarily reflect the opinions of the Global Wellness Institute.