Massage Makes Me Happy Initiative 2021 Trends TREND 1: Massage Usage Increase More people will be turning to massage for spiritual growth and emotional wellbeing in addition to direct physical health benefits. And that is why Massage Makes Me Happy and Healthy! The COVID-19 pandemic has prompted people to evaluate their lives and identify what’s really important to them. Consumers are experiencing touch deprivation (2020…
Living Well From Within Initiative Trends for 2021
Living Well From Within Initiative 2021 Trends TREND 1: The Future of Convening is deep learning and connection, not “sage on the stage” The days of the “sage on the stage” are waning. We no longer need to sit in a huge ballroom and “be talked at.” Content is readily available everywhere, but deep learning and connection are not. The future of convening is about creating an active…
Hydrothermal Initiative Trends for 2021
Hydrothermal Initiative 2021 Trends TREND 1: In-Room/In-Suite Wellness There will be an increased commitment to bringing wellness and wellbeing features into the hotel guest room, in addition to the “main” hydrothermal spa area. We will see a renaissance in bringing tubs back to hotel rooms, but this time marketed for their hydrotherapy (wellness) benefits versus the fun/luxurious way in which rooms with Jacuzzi baths have…
Hormonal Wellness Initiative Trends for 2021
Hormonal Wellness Initiative Trends 2021 Trends We have been observing keyword search and hashtag appearances to measure changing attitudes and interest in the subject of hormonal wellness. The trends previously defined by our working group still persist, and COVID-19 did not seem to have any measurable impact on the attitudes of those seeking information on safe and natural solutions to perimenopause and menopause. Data shows…
First 1000 Days Initiative Trends for 2021
First 1000 Days Initiative 2021 Trends TREND 1: Increased focus on the reduction of common-place environmental toxins to stop the alarming threat to human extinction We will see a focus on reducing environmental toxicity to stop an alarming decline in sperm count and its threat to human extinction. This alarming global decline in men’s sperm count may predict “human extinction” if something is not done.…
Exploring Salt & Halotherapy Initiative Trends for 2021
Exploring Salt & Halotherapy Initiative 2021 Trends TREND 1: Touchless Because of COVID, fast-moving trend to “touchless services,” which includes halotherapy and float therapy. TREND 2: Recovery Beyond respiratory disease management, a strong trend toward helping with “recovery” is a major new benefit/positioning of halotherapy. TREND 3: Combo modalities Continued trend to maximize space in the spa industry, so halotherapy and infrared in the same…
