Wellness’ Future Driver? Surge in Middle and Upper Classes in Non-Western World, Especially Asia  By Thierry Malleret, economist A Bullish Trend for Wellness:  Worries about what the future looks like are eminently subjective because concerns about the world are highly dependent on who we are and where we are. In the rich Western world, we are now victims of the pervasive feeling that the world (i.e.:…
There is an invisible measuring stick that follows men through life. Most of us never talk about it, but we know exactly what it measures. Are you successful enough? Strong enough? Wealthy enough? Fit enough? Are you a good husband, a good father, a capable provider? Did you build the business, buy the house, fulfil your potential and make something substantial of your life? Can…
A perspective piece by James Davis – a member of our Initiative Let’s face it, most of us just aren’t as physically active as we used to be. Many men now work in offices and since Covid and increase in working from home has meant that even the sparse exercise of the commute has gone out the window. Well that matters because as human beings…
YOUR QUESTIONS ABOUT ADVERTISING WELLNESS AND OVER 60S ANSWERED Dave McCaughan, Storyteller @ BIBLIOSEXUAL and Vice – Chair the Aging Well Initiative The sign of a good report is people asking questions. Recently we published our latest white paper from the Aging Well Initiative where we asked advertising creative directors their opinions on what makes good advertising targeting people over 60 for wellness related products…
Early Findings: Bathhouse and Thermal Wellness Sector Eyes Multi-Site Expansion New benchmarking research from the GWI Hydrothermal and Consulting Initiatives reveals significant investment, strong reported revenues and ambitious expansion plans across a rapidly evolving sector. The bathhouse and thermal wellness sector appears to be entering a significant new phase of development. Nearly two-thirds of participants in an ongoing global benchmarking survey expect to operate multiple…
Two people go to the gym. It’s the same routine: the same 45 minutes, the usual 15 reps of everything. One grits her teeth through it, watches the clock, and treats the hour like the longest part of her day, but tells herself, “you have to do what you have to do.” The other is really enjoying herself. You might catch her smiling between reps.…
