Massage Makes Me Healthy and Happy Initiative 2026 Trends Initiative Chair: Heather Zdan, Executive Marketing Professional, United States Initiative Vice-Chair: CG Funk, Consultant, United States TREND 1: Manual Lymph Drainage (MLD) Manual Lymph Drainage (MLD) is becoming increasingly popular as both a therapeutic and wellness practice, due to a combination of growing scientific interest, broader clinical integration and cultural wellness trends. Research has documented physiological…
Lifestyle Medicine Initiative 2026 Trends Initiative Chair: Lisa Starr, Consultant for Wynne Business, United States Initiative Vice-Chair: Wilfried Dreckmann, Founding Director of Spa Project, Germany TREND 1: Lifestyle Medicine as First-Line Therapy Lifestyle medicine is no longer adjunctive care. In 2026, health systems increasingly deploy evidence-based lifestyle interventions as first-line therapy for cardiometabolic disease, mental health conditions, musculoskeletal health and cancer survivorship—embedded into care pathways, quality…
Inclusive Wellness Initiative 2026 Trends Initiative Chair: Jackie Roby, Relationship Mindset Coach, Inspired Journey Consulting, United States Initiative Vice-Chair: Cherrie Catresse, Wellness Practitioner with Catreese & Co Wellness The language and priorities surrounding diversity, equity and inclusion continue to evolve across the wellness industry. In many regions, shifting political climates and changing workplace dynamics are influencing how organizations approach inclusion, belonging and wellbeing. At the same…
Hot Springs Initiative 2026 Trends Initiative Chair: Prof. Charles Davidson, Co-Founder, Chairman and Creative Director, Peninsula Hot Springs Initiative Vice-Chair: Mark Hennebry, Chairman, Ensana TREND 1: From Relaxation to Measurable Health Outcomes In 2026, hot spring destinations are moving decisively beyond traditional “relax and unwind” positioning toward measurable health value. Population ageing, increasing prevalence of chronic conditions and stronger emphasis on preventive care across Europe…
Hydrothermal Initiative 2026 Trends Initiative Chair: Don Genders, Founder & CEO, Design for Leisure, United Kingdom Initiative Vice-Chair: Cassandra Cavanah, Founder, Cavanah Communications, United States Hydrothermal bathing has deep cultural roots in many parts of the world, from the thermal traditions of Europe and Asia to Nordic sauna rituals and global spa cultures built around water, heat and recovery. In recent years, however, these practices have…
Cryotherapy Initiative 2026 Trends Initiative Chair: Rainer Bolsinger, CSO & CMO, Art of Cryo, Germany Initiative Vice-Chair: Antra Getzoff, Wellness Business Coach & Consultant, Founder of GetResultsCo, formerly known as CryoProsUnited, United States TREND 1: Mass Expansion Through Urban Infrastructure Access meets efficiency and the new divide between convenience and credibility Early assumptions suggested that mainstream cryotherapy growth would be driven primarily by smaller, mobile or…
