Hot Springs Initiative Trends for 2026

Hot Springs Initiative 2026 Trends Initiative Chair: Prof. Charles Davidson, Co-Founder, Chairman and Creative Director, Peninsula Hot Springs Initiative Vice-Chair: Mark Hennebry, Chairman, Ensana TREND 1: From Relaxation to Measurable Health Outcomes In 2026, hot spring destinations are moving decisively beyond traditional “relax and unwind” positioning toward measurable health value. Population ageing, increasing prevalence of chronic conditions and stronger emphasis on preventive care across Europe…

Hydrothermal Initiative Trends for 2026

Hydrothermal Initiative 2026 Trends Initiative Chair: Don Genders, Founder & CEO, Design for Leisure, United Kingdom Initiative Vice-Chair: Cassandra Cavanah, Founder, Cavanah Communications, United States Hydrothermal bathing has deep cultural roots in many parts of the world, from the thermal traditions of Europe and Asia to Nordic sauna rituals and global spa cultures built around water, heat and recovery. In recent years, however, these practices have…

Cryotherapy Initiative Trends for 2026

Cryotherapy Initiative 2026 Trends Initiative Chair: Rainer Bolsinger, CSO & CMO, Art of Cryo, Germany Initiative Vice-Chair: Antra Getzoff, Wellness Business Coach & Consultant, Founder of GetResultsCo, formerly known as CryoProsUnited, United States TREND 1: Mass Expansion Through Urban Infrastructure Access meets efficiency and the new divide between convenience and credibility Early assumptions suggested that mainstream cryotherapy growth would be driven primarily by smaller, mobile or…

Consulting Best Practices Initiative Trends for 2026

Consulting Best Practices Initiative 2026 Trends Initiative Chair: Lisa Starr, Consultant for Wynne Business, United States Initiative Vice-Chair: Wilfried Dreckmann, Founding Director of Spa Project, Germany TREND 1: Navigating Investment and Innovation in Social Wellness Clubs Consultants globally are seeing a huge interest on the part of prospective owners in social wellness clubs and facilities, many with a thermal or bathhouse component. However, this is accompanied…

Breathe Initiative Trends for 2026

Breathe Initiative 2026 Trends Initiative Chair: Sandy Abrams, Founder, TheCEOm.com, United States Initiative Vice-Chair: Peter M. Litchfield, PhD, President, Professional School of Behavioral Health Sciences, United States The 2026 micro trends identified by the Global Wellness Institute’s Breathe Initiative reflect this evolution. Together, these trends point to a fundamental shift in how breath is understood and applied. TREND 1: Breathing Science, An Emerging New Field When…

Aging Well Initiative Trends for 2026

Aging Well Initiative 2026 Trends Initiative Chair: William Wesley Myers, Mather, Assistant Vice President, Wellness Strategy, United States Initiative Vice-Chair: Meredith Boyle, Mather, Senior Vice President, Strategic Initiatives, United States TREND 1: Functional Longevity Replaces Anti-Aging as the New Wellness Status The concept of “anti-aging” is rapidly losing relevance among adults over 50, replaced by a functional longevity mindset that prioritizes strength, mobility, cognitive clarity and…