A perspective piece by James Davis – a member of our Initiative Let’s face it, most of us just aren’t as physically active as we used to be. Many men now work in offices and since Covid and increase in working from home has meant that even the sparse exercise of the commute has gone out the window. Well that matters because as human beings…
YOUR QUESTIONS ABOUT ADVERTISING WELLNESS AND OVER 60’S ANSWERED
YOUR QUESTIONS ABOUT ADVERTISING WELLNESS AND OVER 60S ANSWERED Dave McCaughan, Storyteller @ BIBLIOSEXUAL and Vice – Chair the Aging Well Initiative The sign of a good report is people asking questions. Recently we published our latest white paper from the Aging Well Initiative where we asked advertising creative directors their opinions on what makes good advertising targeting people over 60 for wellness related products…
Early Findings: Bathhouse and Thermal Wellness Sector Eyes Multi-Site Expansion
Early Findings: Bathhouse and Thermal Wellness Sector Eyes Multi-Site Expansion New benchmarking research from the GWI Hydrothermal and Consulting Initiatives reveals significant investment, strong reported revenues and ambitious expansion plans across a rapidly evolving sector. The bathhouse and thermal wellness sector appears to be entering a significant new phase of development. Nearly two-thirds of participants in an ongoing global benchmarking survey expect to operate multiple…
Mindset as an Active Ingredient for Physical Health & Joy
Two people go to the gym. It’s the same routine: the same 45 minutes, the usual 15 reps of everything. One grits her teeth through it, watches the clock, and treats the hour like the longest part of her day, but tells herself, “you have to do what you have to do.” The other is really enjoying herself. You might catch her smiling between reps.…
Connecting Wellness and Wellbeing Frameworks to Help People Thrive
Connecting Wellness and Wellbeing Frameworks to Help People Thrive Author: Reena U. Sheth, MBA The workplace is one of the places where personal wellness is either supported or constrained every single day. That is the premise connecting two frameworks now shaping the wellness conversation: World Wellness Weekend’s Five Pillars of Wellness, and the Global Wellness Institute Workplace Wellbeing Initiative’s (WWI) newly released Workplace Wellbeing Strategic…
Inclusive Wellness Glossary
What is Inclusive Wellness? The Global Wellness Institute defines wellness as the active pursuit of activities, choices, and lifestyles that lead to a state of holistic health. Inclusive wellness asks a further question: active for whom, and defined by whose experience? Inclusive wellness means wellness guidelines, definitions, resources, and businesses are built with the input and ownership of the populations they serve, rather than built around one group’s assumptions…
