Advertising & the Aging Well Category: A Global Advertising Industry Perspective Report
The over-60s population is the fastest-growing in most countries.
The over-60s control over 50 percent of spending in nearly every category of products and services globally.
The over-60s are underrepresented in nearly all kinds of advertising.
Three statements that are hard to argue with. Here is a question to consider: In a world where aging well has become a hot issue for governments, businesses, communities, and individuals, how can the advertising industry, clients of all kinds, and communications experts do a better job of getting the right messages to the over-60 population about aging well?
