September 15, 2026, 9AM-10AM ET | Hosted by GWI Aging Well Initiative Description: The wellness industry is investing heavily in younger consumers while one of the world’s largest, fastest-growing, and most economically powerful consumer groups remains dramatically underserved. Adults 60+ control a significant share of global consumer spending, yet they continue to be overlooked, misunderstood, and often misrepresented by brands across the wellness ecosystem.…
The Power of Generativity: Why Age Inclusion Is Hospitality’s Next Competitive Advantage
The Power of Generativity: Why Age Inclusion Is Hospitality’s Next Competitive Advantage It was an honor to join Heather Kolakowski, Executive Director of the Cornell Institute for Healthy Futures, and Amanda Al-Masri, Vice President of Wellness at Hilton, for the Cornell keynote, The Power of Generativity: Designing Wellness and Connection for Guests, Teams, and Competitive Advantage. Available free on demand through eCornell, our discussion explored…
Advertising & the Aging Well Category
Advertising & the Aging Well Category: A Global Advertising Industry Perspective Report The over-60s population is the fastest-growing in most countries. The over-60s control over 50 percent of spending in nearly every category of products and services globally. The over-60s are underrepresented in nearly all kinds of advertising. Three statements that are hard to argue with. Here is a question to consider: In a world…
Key Questions and Answers About What Aging Well Really Means
Key Questions and Answers About What Aging Well Really Means We asked a lot of experts, “What does aging well mean?” We shared the results in a white paper and in a webinar … and we received a few questions. So we thought we would share some of those questions and answers and hopefully keep you engaged as we continue to explore what aging…
From Longevity to Belonging: Why Social Connection Must Be Central to Aging Well
From Longevity to Belonging: Why Social Connection Must Be Central to Aging Well The global conversation around aging often begins with numbers: longer lifespans, shifting demographics, rising care needs, and increasing pressure on health systems. These numbers matter. They help us understand the scale of change underway. But behind every demographic trend is a human question: Will people feel connected, valued, and supported as they…
Aging Well Is a Global Design Challenge
Around the world, populations are aging faster than many of our systems were designed to support. Longer lives are one of humanity’s greatest achievements, yet they also ask a profound question: What kind of world are we building for a longer human life? For decades, aging has often been discussed through the lenses of health care, retirement, dependency, or decline. But aging well is not…
