Advertising & the Aging Well Category: A Global Advertising Industry Perspective Report The over-60s population is the fastest-growing in most countries. The over-60s control over 50 percent of spending in nearly every category of products and services globally. The over-60s are underrepresented in nearly all kinds of advertising. Three statements that are hard to argue with. Here is a question to consider: In a world…
Key Questions and Answers About What Aging Well Really Means We asked a lot of experts, “What does aging well mean?” We shared the results in a white paper and in a webinar … and we received a few questions. So we thought we would share some of those questions and answers and hopefully keep you engaged as we continue to explore what aging…
From Longevity to Belonging: Why Social Connection Must Be Central to Aging Well The global conversation around aging often begins with numbers: longer lifespans, shifting demographics, rising care needs, and increasing pressure on health systems. These numbers matter. They help us understand the scale of change underway. But behind every demographic trend is a human question: Will people feel connected, valued, and supported as they…
Around the world, populations are aging faster than many of our systems were designed to support. Longer lives are one of humanity’s greatest achievements, yet they also ask a profound question: What kind of world are we building for a longer human life? For decades, aging has often been discussed through the lenses of health care, retirement, dependency, or decline. But aging well is not…
Aging Well: What Experts and Real Over-50’s Think it Means July 14, 9AM ET | Aging Well Initiative Webinar Introduction by: William Myers, Chair, Global Wellness Institute Aging Well Initiative and Assistant Vice President, Wellness Strategies, Mather Moderator: Nancy Griffin, CEO Glowing Older Panelists: Drago Djourov, Managing Director DD creative and strategic research consultancy, Singapore Dave McCaughan, Founder, Bibliosexual, Co-Chair Global Wellness Institute Aging Well…
2026 Aging Well Initiative Trends Initiative Chair: William Wesley Myers, Mather, Assistant Vice President, Wellness Strategy, United States Initiative Vice-Chair: Dave McCaughan, Aging Well Initiative Vice-Chair, Aging Well Brand Strategist, Bangkok, Thailand TREND 1: Functional Longevity Replaces Anti-Aging as the New Wellness Status The concept of “anti-aging” is rapidly losing relevance among adults over 50, replaced by a functional longevity mindset that prioritizes strength, mobility, cognitive…
