Advertising & the Aging Well Category: A Global Advertising Industry Perspective Report The over-60s population is the fastest-growing in most countries. The over-60s control over 50 percent of spending in nearly every category of products and services globally. The over-60s are underrepresented in nearly all kinds of advertising. Three statements that are hard to argue with. Here is a question to consider: In a world…
Key Questions and Answers About What Aging Well Really Means We asked a lot of experts, “What does aging well mean?” We shared the results in a white paper and in a webinar … and we received a few questions. So we thought we would share some of those questions and answers and hopefully keep you engaged as we continue to explore what aging…
Aging Well: What Experts and Real Over-50’s Think it Means July 14, 9AM ET | Aging Well Initiative Webinar Introduction by: William Myers, Chair, Global Wellness Institute Aging Well Initiative and Assistant Vice President, Wellness Strategies, Mather Moderator: Nancy Griffin, CEO Glowing Older Panelists: Drago Djourov, Managing Director DD creative and strategic research consultancy, Singapore Dave McCaughan, Founder, Bibliosexual, Co-Chair Global Wellness Institute Aging Well…
2026 Aging Well Initiative Trends Initiative Chair: William Wesley Myers, Mather, Assistant Vice President, Wellness Strategy, United States Initiative Vice-Chair: Dave McCaughan, Aging Well Initiative Vice-Chair, Aging Well Brand Strategist, Bangkok, Thailand TREND 1: Functional Longevity Replaces Anti-Aging as the New Wellness Status The concept of “anti-aging” is rapidly losing relevance among adults over 50, replaced by a functional longevity mindset that prioritizes strength, mobility, cognitive…
What is Happening with Aging Well? View from Leading Experts The Global Wellness Institute (GWI) Aging Well Initiative is a groundbreaking effort dedicated to understanding and addressing the unique wellness needs of individuals aged 50+. As the global population of those 50+ continues to grow at an unprecedented rate, there is an urgent need to focus on their specific wellness-related requirements and preferences. This initiative…
The Healing Power of Touch: Why Older Adults Need Massage More Than Ever By: Nancy Griffin Despite decades of research demonstrating the profound effects of touch on human health, older Americans remain one of the most touch-deprived populations. According to the American Massage Therapy Association’s 2024 research report, only one in ten adults over 65 received a massage in 2023—compared to more than twice that…
