September 15, 2026, 9AM-10AM ET | Hosted by GWI Aging Well Initiative Description: The wellness industry is investing heavily in younger consumers while one of the world’s largest, fastest-growing, and most economically powerful consumer groups remains dramatically underserved. Adults 60+ control a significant share of global consumer spending, yet they continue to be overlooked, misunderstood, and often misrepresented by brands across the wellness ecosystem.…
The Power of Generativity: Why Age Inclusion Is Hospitality’s Next Competitive Advantage
The Power of Generativity: Why Age Inclusion Is Hospitality’s Next Competitive Advantage It was an honor to join Heather Kolakowski, Executive Director of the Cornell Institute for Healthy Futures, and Amanda Al-Masri, Vice President of Wellness at Hilton, for the Cornell keynote, The Power of Generativity: Designing Wellness and Connection for Guests, Teams, and Competitive Advantage. Available free on demand through eCornell, our discussion explored…
Advertising & the Aging Well Category
Advertising & the Aging Well Category: A Global Advertising Industry Perspective Report The over-60s population is the fastest-growing in most countries. The over-60s control over 50 percent of spending in nearly every category of products and services globally. The over-60s are underrepresented in nearly all kinds of advertising. Three statements that are hard to argue with. Here is a question to consider: In a world…
Key Questions and Answers About What Aging Well Really Means
Key Questions and Answers About What Aging Well Really Means We asked a lot of experts, “What does aging well mean?” We shared the results in a white paper and in a webinar … and we received a few questions. So we thought we would share some of those questions and answers and hopefully keep you engaged as we continue to explore what aging…
Aging Well: What Experts and Real Over-50’s Think it Means
Aging Well: What Experts and Real Over-50’s Think it Means July 14, 9AM ET | Aging Well Initiative Webinar Introduction by: William Myers, Chair, Global Wellness Institute Aging Well Initiative and Assistant Vice President, Wellness Strategies, Mather Moderator: Nancy Griffin, CEO Glowing Older Panelists: Drago Djourov, Managing Director DD creative and strategic research consultancy, Singapore Dave McCaughan, Founder, Bibliosexual, Co-Chair Global Wellness Institute Aging Well…
Aging Well Initiative Trends for 2026
2026 Aging Well Initiative Trends Initiative Chair: William Wesley Myers, Mather, Assistant Vice President, Wellness Strategy, United States Initiative Vice-Chair: Dave McCaughan, Aging Well Initiative Vice-Chair, Aging Well Brand Strategist, Bangkok, Thailand TREND 1: Functional Longevity Replaces Anti-Aging as the New Wellness Status The concept of “anti-aging” is rapidly losing relevance among adults over 50, replaced by a functional longevity mindset that prioritizes strength, mobility, cognitive…
