Global Wellness Institute & BBC StoryWorks Win Three Prestigious Awards for
“In Pursuit of Wellness” Series

Drum roll please!

We’re celebrating and want you to be the first to know that the Native Advertising Institute has awarded the Global Wellness Institute and BBC Storyworks top honors in three categories for the series In Pursuit of Wellness: The Art & Science of Living Well!

The awards were announced on May 10, 2023, by the Native Advertising Institute, whose mission is to promote inspiring, effective and creative work that helps organizations worldwide tell great brand stories in a non-disruptive way. The awards honor both print and digital campaigns and is the largest international award program dedicated to native advertising. The jury is comprised of an impressive group of global executives who reviewed entries from top companies including Meta, Amazon, Mastercard, Greenpeace and more. Awards were presented at a prestigious ceremony at three levels: Gold, Silver, and Bronze.

Best Series of Sponsored Videos

Campaign: In Pursuit of Wellness: The Art & Science of Living Well
Publisher/Agency: BBC StoryWorks Programme Partnerships
Brand: Global Wellness Institute

The jury’s comment on the series taking top prize: “A series you really want to watch. It stands out with superior human storytelling, professional execution, and focus on meticulously created user experience.”

Best Native Advertising Program B2C

Campaign: In Pursuit of Wellness: The Art & Science of Living Well-Music for Neurodiversity
Publisher/Agency: BBC StoryWorks Programme Partnerships
Brand: Myndstream

The jury said about the Myndstream film: “It’s incredible and can truly change lives. A beautiful execution, and excellent use of documentary style to provide insight into how music can support neurodivergent children.”

Native Advertising Agency/Studio of the Year (over 20 employees)

BBC Storyworks

“This is a remarkable achievement for both BBC Storyworks and the GWI,” said Nancy Davis, chief executive officer and creative director of the Global Wellness Institute. “It was an honor to work with thebrilliant minds, producers and writers at BBC StoryWorks,and all the amazing partner companies who supported this series. It ushers in a new era of wellness, one that is more inclusive and joyful, more rigorous and science-based, and one that celebrates the pioneers inand cultures of wellness that are making a real impact on real people.” 

The story behind the series…

In early 2021, BBC StoryWorks decided to investigate wellness and better understand the momentum in the world for this often-misunderstood industry. Drawn to the non-profit Global Wellness Institute (GWI) for its research and evidence-based information, GWI’s team worked closely with BBC StoryWorks’ producers on the series, tapped its global network of wellness leaders by issuing a “Call for Stories,” and helped identify individuals and organizations taking a creative, meaningful approach to wellness. The series was announced at the 2021 Global Wellness Summit (GWS) in Boston, Massachusetts. A year later, it launched at the 2022 GWS in Tel Aviv, Israel. The overwhelming success of the series has inspired a second series, which is already in pre-production—and this benefits everyone in the wellness space.  

Watch the series here. 

Watch the awards show here.