Africa Wellness Initiative Resources
Move To Be Well: The Global Economy of Physical Activity – 2019 Sub-Saharan Africa Report
First-ever research report on the six-sector global physical activity economy, including the fitness, sports & active recreation, mindful movement, equipment, apparel/footwear and technology markets.
Global Wellness Tourism Economy – Sub-Saharan Africa
Global wellness tourism regional data and trends analysis, including, for the first time, the spending premiums for wellness travelers for dozens of countries. Released November 2018.
Wellness Economy Monitor – Sub-Saharan Africa
The 2018 report provides updated figures for the ten industry segments that comprise the global wellness economy: fitness and mind-body; healthy eating, nutrition and weight loss; personal care, beauty and anti-aging; preventative and personalized medicine and public health; spa economy; thermal/mineral springs; traditional and complementary medicine; wellness real estate; wellness tourism; and workplace wellness.