Hydrothermal Initiative Trends
2024 Trends
TREND 1: Sweat Bathing: A Time-Honored Tradition Reclaims the Wellness Spotlight
TREND 2: Embracing the Chill: DIY Cold Water Therapy Goes Pro
TREND 3: Concurrent Rise of Personal and Community-Centric Wellness
TREND 4: Empty, Vacant Office Buildings Get Wellness Transformation
TREND 5: Japanese Bathing Culture: A Wellness Tradition Gaining Global Recognition
2023 Trends
TREND 1: Sauna As Art and Entertainment
TREND 2: Wellness ROI Gets Real
TREND 3: Hot Springs Are Super HOT
TREND 4: Cold Therapies Continue to Fascinate – AND Drive Growth
TREND 5: Wellness-at-Home Goes Pro
TREND 6: Thanks to Technology, Energy Conservation Gets Real
2022 Trends
TREND 1: Modern Urban Bathhouses
TREND 2: Social Sauna-ing – More Experiential/Accessible Sweat Bathing
TREND 3: Cold Makes a Comeback, Especially Snow
TREND 4: Thinking “Outside the Building”
TREND 5: Wellness-at-Home Goes BIG
TREND 6: Beyond Physical Wellness: Extolling Mental Health and Sleep Benefits
TREND 7: Touchless and Self-Service
TREND 8: Fitness Meets Wellness
2021 Trends
TREND 1: In-Room/In-Suite Wellness
TREND 2: At-Home Wellness Sanctuaries
TREND 3: Aging Well and In-Place
TREND 4: Health Through Water
TREND 5: Mental Health Properties of Hydrothermal Bathing Embraced
TREND 6: Wellness for All!
TREND 7: Outdoors Is the New Wellness Hot Spot
TREND 8: Minimalistic (Easy-to-Clean) Designs
2020 Trends
TREND 1: What’s Old Is New Again: Self-Service, Touchless Bathing Circuits Hit Their Stride
TREND 2: Cultural Interest in Sweat Bathing Grows
TREND 3: At-Home Wellness Sanctuaries on the Rise
TREND 4: Cleaning, Hygiene and Guest/Staff Safety Front and Center!
TREND 5: Larger, Roomier Thermal Cabins, Staggered Entries
2019 Trends
TREND 1: Salt Therapy for Real Results
TREND 2: Kneipp Therapy Gets a Reboot
TREND 3: Getting Cold Gets Hot
TREND 4: Coed Thermal Bathing Gains Traction in US
TREND 5: Floatation Therapy in Resurgence
TREND 6: Adding Hydrothermal Wellness Elements at Home
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