Wellness for Cancer Initiative

Its logical that cancer patients and survivors need to visit spas to de-stress and heal, but yet very few spas are trained or have invested in training to empower their staff to be their best for clients who have had or are healing from cancer.

Where is the disconnect?
The disconnect is two-fold. First, spas must have the proper perspective about supporting clients with cancer, which means understanding that our role is well-being not disease care. Second, we need to take responsibility for our role in holding space for our clients to reduce their stress, find inner peace and increase their emotional resiliency. Individuals don’t want to go to cancer specific spas; they want to get away from their cancer–they want to visit your spa.

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Initiative Leadership

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Objectives

The Wellness for Cancer initiative will lead the expansion of global awareness for the need to step up and serve our communities, which is comprised of individuals who are in differing states of wellness, including cancer.

We will develop a lens through which leaders not only understand the relationship of dis-ease, disease, and wellness, but also that they embrace what is needed to better serve themselves, their staff, and their communities. The groundwork and tools developed by this initiative can be used to accelerate a spa or wellness center’s ability to transform into a mindful well-being center that serves everyone.

• Development of constructs to better understand the wellness spectrum of dis-ease, disease, and wellness to inspire delegates and leaders to take action at the personal and business levels through better service to clients no matter where they are on the spectrum.
• Construction of flexible frameworks for spas and wellness centers to develop cancer aware offerings.
• Share case studies in various countries of spas and centers of various types and sizes to demonstrate what is possible.
• Development of localized training and business models to expand education and community awareness at the country level.
• Experiential sessions that encourage delegates and professionals to get involved personally and professionally at a deeper level with mental well-being through mindfulness, meditation, and breath work.
• Observable sessions that encourage delegates to observe how we as an industry can cultivate peace with clients suffering from stress, depression, PTSD or even cancer.

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