Sub-Saharan Africa Wellness Tourism Economy
Released November 2018
GWI unveiled its groundbreaking Global Wellness Tourism Economy study in 2013, bringing attention to wellness tourism worldwide and defining it as “travel associated with the pursuit of maintaining or enhancing one’s personal wellbeing.”
“Wellness tourism burst into the consumer consciousness just a very few years ago, and it’s hard to grasp the speed of its growth and evolution,” noted Katherine Johnston and Ophelia Yeung, GWI Sr. Researchers. “Wellness, hospitality, and travel are now converging in unprecedented ways, from the ‘healthy hotel’ concept going utterly mainstream to airports, airlines, and cruises injecting so much wellness programming, to the profusion of ever-more-creative wellness destinations, retreats and tours. The wellness concept is transforming almost every aspect of travel and wellness tourism will only grow faster in years ahead, as it lies at the powerful intersection of two massive, booming industries: the $2.6 trillion tourism industry and the $4.2 trillion wellness market.”
This report provides wellness tourism data for Sub-Saharan Africa.
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