The Global Wellness Institute recently released data showing the powerful role wellness tourism can play in helping countries recover from tourism crises and “image problems” (i.e., wars, terrorist and drug violence, natural disasters).
It looked at 10 nations with either more recent tourism shocks (like India, Mexico), or those building tourism markets after historic conflicts (such as Nicaragua, Cambodia). And just look at what a serious recovery-driver wellness tourism can be…these nations using it as a re-branding tool will drive so many more.