“Saks Taps into Wellness Economy in Immersive, Experiential Concept Shop” – Luxury Daily, May 15, 2017
In a first move for a department store, NYC’s Saks Fifth Avenue has created The Wellery, a “store-within-a-store” devoted to wellness experiences: everything from hundreds of fitness classes, athleisure, skincare products/treatments, meditation, massage, reiki, a gym equipment showroom…even salt rooms. Open through October, it’s a striking indication that wellness has taken hold of luxury retail and that struggling department stores are looking to wellness for revitalization.