Wellness Tourism Initiative 2025 Trends TREND 1: New Green and Blue Government-Led Wellness Development Governments are leading the charge on developing major infrastructure and attractions with the wellbeing of locals and visitors in mind. Examples include the Singapore Tourism Board, whose new Marina South Coastal development site will celebrate wellbeing via therapeutic art, flotation, or light therapy-type experiences. The country is also proudly championing mental…
Wellness Tourism Initiative 2024 Trends TREND 1: Wellness holidays with kids – it’s all about child enrichment Families are increasingly valuing travel experiences that support their child’s wellbeing via education, personal development, and worldview expansion. This trend goes beyond traditional family vacations aimed solely at entertainment, focusing instead on immersive experiences that offer both fun and learning moments.  Programs include creative and hands-on workshops that focus…
Wellbeing Check-in Survey Results Check out the Wellness Tourism Initiative’s latest survey summary of global consumers. Find out their wellbeing travel priorities and intentions and current views on their own wellbeing state of play. View or download here
Wellness Tourism Initiative 2023 Destination Case Studies What makes a great wellness tourism destination? Whether you are a country, region, city or village – wellness tourism has the power to benefit your local communities, visitors and environment.The sector has just been valued at $651 billion according to latest GWI data. Downloadable Destination Case Studies Discover this ongoing series of best practice destination case studies from…
Wellness Tourism Initiative 2022 Global Survey Highlights
Wellness Tourism Initiative Introduction The purpose of this Wellness Tourism Initiative is to increase awareness, understanding and the opportunities in one of the fastest growing tourism segments globally. The GWI Global Wellness Tourism Initiative will be instrumental in: Fostering a greater understanding about the global wellness traveler Promoting the value and opportunity of this segment to stakeholders Deep diving into the global wellness travelers’ motivations and needs to support the practical integration into…
