2025 Wellness Travel Consumer Survey This initiative regularly measures consumer and industry sentiment around wellness travel. Our research provides valuable insight for the sector into the latest consumer intention, behaviors and key motivations for wellness travel experiences and destination selection. We invite you to complete our 2025 Wellbeing Check In Survey – open until September 30, 2025. All responses are anonymized for analysis. WIN! All…
Wellness Tourism Case Studies: A Deeper Dive into Best Practices and Future Success The Wellness Tourism Initiative is excited to share a series of in-depth case studies that explore how destinations around the world are successfully attracting and driving wellness tourism. These case studies serve as valuable research pieces, offering a comprehensive look at the strategies and tactics being employed by countries, towns, cities, and…
Introducing the Members of the Wellness Tourism Initiative The Wellness Tourism Initiative is proud to unite a diverse and highly experienced group of individuals and organizations who are at the forefront of the global wellness tourism sector. Together, our members represent a dynamic cross-section of the industry, encompassing operators, consultants, media, tourism boards, and developers of wellness destinations. Each member brings a wealth of knowledge…
Wellness Tourism Initiative 2025 Trends TREND 1: New Green and Blue Government-Led Wellness Development Governments are leading the charge on developing major infrastructure and attractions with the wellbeing of locals and visitors in mind. Examples include the Singapore Tourism Board, whose new Marina South Coastal development site will celebrate wellbeing via therapeutic art, flotation, or light therapy-type experiences. The country is also proudly championing mental…
Wellness Tourism Initiative 2024 Trends TREND 1: Wellness holidays with kids – it’s all about child enrichment Families are increasingly valuing travel experiences that support their child’s wellbeing via education, personal development, and worldview expansion. This trend goes beyond traditional family vacations aimed solely at entertainment, focusing instead on immersive experiences that offer both fun and learning moments.  Programs include creative and hands-on workshops that focus…
Wellbeing Check-in Survey Results Check out the Wellness Tourism Initiative’s latest survey summary of global consumers. Find out their wellbeing travel priorities and intentions and current views on their own wellbeing state of play. View or download here
