Wellness Tourism Initiative Introduction

The purpose of this Wellness Tourism Initiative is to increase awareness, understanding and the opportunities in one of the fastest growing tourism segments globally. The GWI Global Wellness Tourism Initiative will be instrumental in:

  • Fostering a greater understanding about the global wellness traveler
  • Promoting the value and opportunity of this segment to stakeholders
  • Deep diving into the global wellness travelers’ motivations and needs to support the practical integration into wellness marketing and operational strategies

Our intended audience is tourism industry stakeholders including but not limited to travel suppliers & distributors, transportation & hospitality brands, DMCs/DMOs, tourism boards, NGOs, and service providers to this set of organizations.