Hormonal Wellness Initiative
2025 Trends
The Hormonal Wellness Initiative focuses on women’s health. The 2025 trends reflect two themes emerging in parallel.
Firstly, there is a growing awareness of not only the neglect of women’s hormonal health but also the exclusion. It has long been known that females are underrepresented in medical trials (typically being excluded from about two-thirds). There is little medical research into female hormonal health – the work done to establish menstrual synchronicity being one of the only examples.
2025 presents significant challenges to the long-established androcentrism. Alongside the efforts to promote greater female inclusion and investigation comes an emphasis on self-help and peer support. Developments in artificial intelligence and FemTech support both broad trends.
TREND 1: Calling Out Medical Misogyny
Healthcare research, teachings, and practices have long ignored female health. Women are subjected to painful investigations with regard to reproductive (hormonal) health, treatment protocols are based on male symptoms, and women are schooled to expect an inevitable decline.
Awareness of medical misogyny is growing.
The December 2024 Publication of the UK Government’s Women and Equalities Commission report into Women’s Reproductive Health Conditions leads the world in calling out Medical Misogyny.
TREND 2: Peer Support and Health Hubs
Having been neglected by formal healthcare, hormonal wellness peer support has thrived. Health hubs and self-help support groups are gaining popularity.
TREND 3: Social Prescribing
Social Prescribing USA describes social prescribing as ‘a model of care delivery that enables health professionals to formally prescribe non-clinical community activities’ thus supporting the growth of health hubs and peer support.
Further, the move towards social prescribing formalizes the relationship between mainstream healthcare and wellness practitioners.
TREND 4: Hormonal AI
Hormonal Wellness requires not only individualized care but dynamic, individualized care. Hormonal wellness is complex and mercurial.
The algorithms employed by artificial intelligence identify women at risk of the consequences of hormonal imbalance, improving care, lived experience, and outcome.
TREND 5: FemTech focuses on non-invasive techniques
Hormonal wellness issues, menstrual disorders, infertility, menopause, weight management, and more have invaded the heart of their investigations. Many of the treatments for hormone-related concerns are also invasive and painful.
In 2025, Femtech will continue the search for non-invasive alternatives to female health investigations, treatments, and monitoring.
Sources
Merone et al. Sex Inequalities in Medical Research: A Systematic Scoping Review of the Literature Women Health Rep (New Rochelle). 2022 Mar 16;3(1):344.
Siddiqi et al. Study of menstrual cycle synchrony in female medical students sharing a common accommodation. J Family Med Prim Care 2023 Nov 21;12(11):2922–2926.
https://committees.parliament.uk/publications/45909/documents/228040/default/
https://www.socialprescribingusa.com
https://www.femtechworld.co.uk/insight/what-does-non-invasive-mean-in-womens-health-eli24/
