TRAVEL MARKET INSIGHT
A critical issue to watch is how fears of terrorism and the increase in populist and xenophobic sentiments are altering the way people travel – hence the profitability of the wellness industry in particular regions or markets.
To our knowledge, there isn’t yet a study researching this issue with academic rigor; however, discussions with travel agents and tour operators around the globe indicate that a change is occurring – it favors proximity. Increasingly, people seem to be traveling and consuming wellness services in places that sound familiar – that is, most of the time, “next door” or even “at home.”
Watch this space to see whether this new trend has staying power…