2024 Global Wellness Economy Monitor
The 2024 Global Wellness Economy Monitor reveals that the wellness economy has reached a new peak of $6.3 trillion in 2023 and is projected to grow to nearly $9.0 trillion by 2028. This report is packed with data capturing the growth and trends in the global wellness economy and its 11 sectors from 2019-2023, with 5-year projections through 2028.
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For more information, see GWI’s Wellness Economy Data Series.
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What is the Wellness Economy?
The wellness economy encompasses 11 varied and diverse industries that enable consumers to incorporate wellness activities and lifestyles into their daily lives.
Key Findings:
- The global wellness economy has grown rapidly in the aftermath of the pandemic and reached a new peak of $6.3 trillion in 2023 (representing 6.03% of global GDP).
- The wellness economy is a major force in the global economy, larger in size than the green economy, IT, and sports.
- All regions have recovered from the pandemic, but North America, Europe, and Middle East North Africa have shown the strongest resilience and growth from 2019-2023.
- Nine of the eleven wellness sectors have fully recovered from the pandemic, with a 2023 market size that exceeds their 2019 level (thermal/mineral springs and workplace wellness have not yet recovered).
- We project that the global wellness economy will grow at a robust rate of 7.3% annually from 2023-2028, a growth rate substantially higher than the projected global GDP growth (4.8% according to current IMF forecasts). As all of the eleven sectors recover from the pandemic, the wellness economy is expected to reach nearly $6.8 trillion in 2024, and march toward nearly $9.0 trillion in 2028.
