Sleep is not just part of a healthy lifestyle; it is the foundation. And sleeping well is the ultimate preventative medicine and contributor to good health, as it is linked to lower body weights, improved mental and physical health, stronger immune systems, and lower risk of chronic diseases.
However, insufficient sleep (quantity and quality) is a global public health epidemic that is often unrecognized and under-reported. It is prevalent across various age groups (as cited in this published research paper The Global Problem of Insufficient Sleep and Its Serious Public Health Implications and others) and is considered to have rather high economic costs.
The Sleep Initiative, co-chaired by Allison Howard and Francisco Levine, exists to elevate international conversation on the importance of sleep. In our first year, we will uncover the factors that contribute to restorative sleep and share tips on how to incorporate these into lifestyles, homes and hotels around the world.
Looking ahead, we will explore the interplay between sleep and other pillars of wellness (diet, exercise, etc.) and discuss evidence-based categories of products and services to help ensure restorative sleep.
Allison Howard, Founder and CEO, Nollapelli, United States
Allison Howard is the founder and CEO of Nollapelli, a new wellness linen company with innovative products that promote healthier sleep, skin and hair. She brings a background in chemical engineering and 20 years of corporate experience in the US and abroad. Allison is passionate about wellness, healthy aging, and simple ways to improve outcomes. She is based in Pittsburgh, PA, and was a member of the former Beauty Meets Wellness Initiative of the GWI.
Francisco Levine, Chief Business Officer, Bryte Labs, United States
After being a hotelier for 10 years, Francisco Levine shifted into technology and embarked on the mission to reshape sleep in hotels. Former CEO of Atton Hotels (6X growth and sold to Accor Hotels) and a McKinsey & Co trained consultant, Francisco joined Bryte Labs as its chief business officer. Francisco holds an MBA from UCLA and a BS degree in Business from Universidad Adolfo Ibanez in Chile.
Michael J. Breus, PhD
Dr. Param Dedhia
Dr. Rebecca Robbins