Sleep Initiative Trends

2024 Trends

TREND 1: Harnessing the Power of AI for Sleep

TREND 2: Shifting Away from Sleep Tracking: A Counter-Trend Emerges

TREND 3: The Rise of the ‘Sleep Divorce’?

TREND 4: Rest and Relaxation Gets Literal as Sleep Tourism Continues to Rise


2023 Trends

TREND 1: Sleep Tourism: A Trend That’s Here to Stay?

TREND 2: Managing Menopause and Sleep

TREND 3: Sleep Environment-Related Products – What’s New for 2023?

TREND 4: The Evolution of Sleep Hygiene: Time for a Comprehensive Approach


2022 Trends

TREND 1: Hotels increasingly prioritize sleep for travelers

TREND 2: Melatonin consumption on the rise to support restful sleep

TREND 3: More people want to know- “What’s your (chrono-)type?”

TREND 4: Rising global temperatures further erode sleep

TREND 5: Opportunity (setting the trend): Workplace cultures that support employee well-being expand to include sleep


2021 Trends

TREND 1: Hotels shift focus to good sleep while traveling

TREND 2: Sleep tracking, support and coaching are on the rise

TREND 3: Exploring Cannabis to help promote restorative sleep

TREND 4: Making the sleep and mental health connection

TREND 5: Emphasizing how hormones affect sleep


The Global Wellness Institute serves as an umbrella organization for numerous Initiatives, that are independently chaired and run. The resources, editorial, research and opinions presented by the Initiatives do not necessarily reflect the opinions of the Global Wellness Institute.