Massage Makes Me Happy Initiative

Overview

For thousands of years, massage and touch therapies have been a part of the healing traditions of hundreds of cultures around the world. From the hands of early Chinese physicians to massage therapists today, massage has been a natural and caring intervention that supports physical and emotional well-being. In other words, massage creates HAPPINESS.

The MASSAGE MAKES ME HAPPY Initiative of the Global Wellness Institute aims to celebrate the healing powers of massage therapy and promote its benefits through research and education, advocacy and global awareness.

Our goals are to:

  • Create a global platform and rallying cry around “Massage Makes Me Happy.”
  • Consolidate existing clinical research and support new research for deeper integration of massage into healthcare and wellness practices.
  • Stimulate advocacy by encouraging storytelling of the benefits of massage through massage therapists, wellness and spa professionals, consumers, caregivers, educators and more.
  • Promote and market massage therapy and massage therapy careers worldwide.

2017 Briefing Paper
The briefing paper is a snapshot of this industry sector including valuable information on latest trends, challenges and initiative accomplishments. Read full paper HERE.

Lynda Solien-Wolfe

Lynda Solien-Wolfe
UNITED STATES

Initiative Chair

Lynda Solien-Wolfe, VP of Massage and Spa, Performance Health, United States
Lynda currently holds the position of vice president of Massage and Spa for Performance Health, the manufacturers of Biofreeze, Bon Vital, Thera Pearl and Thera-Band wellness products. She has been with Performance Health since 1998 in a variety of positions. Lynda also co-owns a day spa in Merritt Island, Florida, and is a licensed massage therapist, esthetician, continuing education provider, writer, a strong supporter of massage therapy research and an avid consumer of massage therapy. In her 25-plus years in the wellness space, Lynda has helped shape the massage therapy profession to have greater respect and acceptance. She has served on several boards in her community, state government, and the massage and spa profession. She has received numerous awards, and was inducted in to the Massage Therapy Hall of Fame in 2011.

Heather Zdan

Heather Zdan
UNITED STATES

Vice Chair

Heather Zdan, Executive Vice President of Marketing, Scrip, United States
Heather Zdan is the Vice President of Marketing at Scrip Companies/Massage Warehouse and has over 20 years experience in database and direct marketing in omni-channel environments. She is a passionate supporter The Massage Therapy Foundation and Touch Research Institute through her work with Massage Warehouse. Heather is an avid user and believer in the benefits of massage therapy which she has used to treat chronic migraine headaches and to improve her health and overall well-being. Before joining Scrip, Heather was responsible for managing customer relationship strategies and developing marketing strategies to optimize customer contacts and increase profitability with Sears Shop Your Way Program, Hammacher Schlemmer and Eddie Bauer. Heather holds an MBA from the University of Findlay and a BS in Marketing from the University of Illinois at Chicago.


Initiative Members

Dawnette Cabaluna

Dawnette Cabaluna
UNITED STATES

Tiffany Field, PhD

Tiffany Field, PhD
UNITED STATES

Brian Paris

Brian Paris
UNITED STATES

Karen Short

Karen Short
UNITED STATES