Beauty Meets Wellness Initiative Members

Amanda Al-Masri

VP, Spa Services, Equinox, United States

Amanda Al-Masri oversees Starwood Hotel’s diverse portfolio of more than 450 spas worldwide. Prior to joining Starwood, Amanda earned a master’s degree from Cornell’s School of Hotel Administration and has held various leadership roles at Resense Spa, Raison d’Etre Spas and at the property level.

Karen Ballou


CEO Karen Ballou’s relationship with IMMUNOCOLOGIE began following a 2-year bout with lymphoma. After more than 30 years of experience in the skincare industry, the many questionable ingredients found in the products she was using as a part of her skincare regimen compelled Ms. Ballou to question the effects these products were having on her overall health as she went through treatment. Her connection to the IMMUNOCOLOGIE philosophy and product line was formed out of a necessity for a healthy lifestyle, beginning with her skin health.

Robert DeStefano

Managing Director, Longeva, United States

In 2001, a serious health issue gave Robert DeStefano a wake-up call to address his chronic insomnia. He sold his advertising agency and immersed himself into a wellness pursuit that included modern sleep science, ancient arts of relaxation, narrative, cognitive, music and botanical therapy – all leading him to create a results-driven, self-help program of skills, tools and know-how that shifts sleep negative beliefs and behaviors into sleep positive ones.

Pierre-Louis Delapalme

CEO & Co-Owner, Biologique Recherche, France

With over 25 years’ experience in the beauty industry (including time with Unilever and Yves Rocher) , Pierre-Louis Delapalme is the C.E.O. and co-owner of Biologique-Recherche. Biologique-Recherche is an exclusive, result oriented and professional Skin Care brand with 35 years of existence, a very selective network of partners in more than 70 countries, and recurrent double digit growth.

Oriele Frank

Co-Founder & Chief Marketing Officer, Elemis, United Kingdom

Oriele Frank has been the creative force behind ELEMIS since 1993. Always challenging and developing the vision and concepts, Oriele ensures a business and marketing reality are successfully delivered. She has been responsible for the creative, product and brand development, as well as the omni-channel marketing campaigns driving ELEMIS’ strategic direction. Oriele has fast become an industry expert in product concept, design and delivery of interiors, packaging and visual merchandising including the stunning House of ELEMIS flagship in Mayfair.

Jeannie Frazier

Vice President Spa Development, Themae Paris, France

Jeannie Frazier joined THEMAE Paris as vice president of Spa Development for the Americas. She brings over 25 years of expertise to the beauty, wellness and spa sector. Her background includes extensive experience in sales, education, and business development at luxury spa resorts in the U.S. and Europe. She has worked for luxury brands such as Rene Furterer, Sundari Luzern and Sodashi, Australia.

Mary-Elizabeth Gifford

Board Member, Demeter-USA, United States

Deeply rooted in agriculture, Mary-Elizabeth Gifford serves on the Board of Directors of Demeter-USA, the Biodynamic agriculture movement considered ‘beyond organic,’ and is the oldest ecological certification in the world, founded by Austrian thinker and author, Rudolph Steiner, and on the Board of Directors of Stellar, a U.S.D.A.-authorized certifier of Organic farmland and products. Known for her work in plant-based beauty, Mary-Elizabeth is a spa industry expert and strategist whose work as a Chief Marketing Officer for many prominent brands has been recognized globally. She is immediate past president of the Washington Spa Alliance and sits on the Board of the Center for Responsible Travel, an advocacy and research group affiliated with Stanford University and based in Washington, D.C.

Sara Jones

Managing Director & Editor, Spa and Wellness MexiCaribe, Mexico

Sara Jones’ passion for wellness inspired her to launch Spa & Wellness MexiCaribe magazine. With over 16,000 readers, the publication directly impacts the thriving spa communities in Mexico, the Caribbean and Latin America. Via AraSpa Consulting, Sara also provides consulting solutions. Recently, she launched the GWI Initiative, Women in Leadership.

Milana Knowles

Senior Director of Spa Development, Clarins USA, United States

With more than 20 years of experience in the spa and beauty industry, Milana Knowles is highly recognized for her innovative reach across multiple disciplines including spa marketing, retail development and operations. As Senior Director of Spa Development at Clarins, her operational strategies are based on Clarins’ founding principle that health and wellbeing are inextricably linked to beauty—a concept of total wellbeing that the company was the first to apply when the original Clarins Spa opened its doors in Paris in 1954.

Kelly Kovak

Editor in Chief,, United States

A beauty industry veteran with a 20-year track record of success. An original member of the Bliss executive team and was pivotal in laying the groundwork leading up to LVMH’s acquisition of Bliss. Kelly has worked as an advisor and strategist with emerging and established brands including Mattel, Gap Inc, Dr. Dennis Gross Skin Care, Carols Daughter, SoCozy, among many others. She was co-founder of Rescue Beauty Lounge and is currently a principal of Brand Growth Management and co-founder of award-winning, niche fragrance brand Odin New York.  She is a thought leader in the beauty category featured in the press, speaking globally at conferences, and contributing editorial content. Last fall Kovack launched BeautyMatter a platform for the beauty industry publishing highly created news and original content pieces by thought leaders and beauty insiders.

Tristan Lagarde

International Sales Director, Phytomer, France

As international sales director, Tristan Lagarde is deeply involved in the strategic development of PHYTOMER across the globe. Tristan’s other roles include guiding the group’s digital strategy to deliver innovative and immersive online solutions that drive business towards the brand’s network of over 500 partnering spas. Prior to joining the family company six years ago, Tristan worked in finance in Paris, London and Sydney.

Debbie Leon

Owner & Managing Director, Fashionizer Spa, United Kingdom

Debbie Leon is the owner and managing director of London based companies Fashionizer Spa & Fashionizer. Fashionizer Spa provides uniforms for luxury spas and Resorts worldwide, and Fashionizer designs customized uniform solutions for luxury hotels. The brand has an award-winning reputation for design and quality. The focus is on uniforms made from natural and organic fibers, and specialist finishes on fabrics suitable for spa environments, such as antimicrobial and “Hydrophobic” fabric for use in water treatment spas. Debbie has worked with many top spa brands over the years including Six Senses Spas, One & Only Resorts and Four Seasons Hotels & Resorts.

Kim Marshall

CEO & Founder, The Marshall Plan, United States

Kim Marshall is CEO and founder of The Marshall Plan a strategic branding and p.r. firm founded in 1995 that was the first U.S. firm to specialize in spas and wellness, representing resorts and spas from Turkey to Tahiti and brands from Bellagio to Bora Bora. One of the original “futurists” in the space, Kim spearheaded the message of spas intersecting the worlds of beauty, fitness, health and nutrition. She also was a pioneer in communicating the idea that spa beauty products led the way in incorporating indigenous beauty traditions from around the world into mainstream practices. She was the first to launch a her own 30-minute newsmagazine called THE SPA LIFE that she developed for FOX’s Health Network with segments on beauty & fashion; health & medicine, cooking, mind/body fitness and more.

Claudia P. Murillo

Founder & CEO, Lovacado, Canada

Claudia Murillo is a seasoned business professional with 20+ years of experience across industries and practice areas. Her longstanding passion for natural, non-toxic, cruelty-free beauty products led her to create Lovacado in 2013. Lovacado is a holistic beauty and wellness company. It focuses on developing products that leverage the restorative properties of natural plant oils and botanicals to heal and nurture the body.

Laurie Nicoll

Founder & CEO, Stemulation® Skin Care, United States

Founder and CEO of Stemulation® Skin Care, Laurie Nicoll is an accomplished entrepreneur, having established several successful business entities in finance, entertainment, fashion and beauty. In 2008, she collaborated with renowned specialists on applying stem cell science to the healing and regeneration of skin, and formulated a luxury skin care line featuring growth factors, antioxidants, and botanicals that is highly efficacious, ecologically-friendly and ethically-produced.

Susan O’connor

Principal, PranaHealth Strategies, United States

Growing businesses is in Susan O’Connor’s DNA. Her specialty is value-generating strategies that help companies reach a new inflection point of growth. Susan’s expertise is understanding the intersection of science and wellness, and using evidence-based approaches to realize the potential of a business. She led global businesses at Pfizer and is trained in mindfulness and Ayurveda.

Alison O’Neil

Key Note Speaker, Author and Aesthetic Health Industry Expert, United States

Alison O’Neil, B.S.M.E., A.R.S. is a pioneer in the fields of Medical Esthetics and Aesthetic Rehabilitation (Appearance Therapy), now confronting the NEW Aging Frontier directly through the advent of Geriatric Aesthetics©. A founding committee member of the ACS Look Good…Feel Better Program, her own Beauty Becomes You™ 501(c)(3) Prevents Failure to Thrive Syndrome by serving the Aesthetic Health and Hygiene needs of senior adults.

Susan Posnick

Founder, Susan Posnick Cosmetics, United States

Susan Posnick, makeup artist and owner of Susan Posnick Cosmetics has been involved in the beauty business for over 30 years. Her intention is to always create healthy, portable color cosmetics offering natural sun protection. She has been honored by FGI and received the Rising Star award. She is passionate about mentoring women and in her support of helping to rebuild the lives of women who have been involved in the sex trade.

Ann Scott

Owner, Ann Scott Associates, United Kingdom

Ann Scott specializes in the development, marketing, and promotion of health and wellness projects. Clients include: The Palace Merano – Espace Henri Chenot, SHA Wellness Clinic, Mandarin Oriental Hotel Group, AcquaForte Spa at Forte Village and La Albereta. As a therapist and fellow of the Society of Health & Beauty therapists, Ann operated her own practice and a weight loss clinic prior to entering the hotel world.

Anna Treier

Co-Founder & Managing Director, Sense of Touch spas, Hong Kong

Anna Treier is the co-founder, co-owner and managing director of the award-winning spa brand Sense of Touch Spas and their recently launched skin care product Sense of Touch Laboratories, an innovative product development created by the state-of-art laboratory in Japan. She started as a young entrepreneur and ventured out in setting up their first day spa in 2002 that was awarded as the Best Small Day Spa within 2.5 years of operation. The spa that now houses several locations. Being a strong team motivator, she led Sense of Touch to be the only independent day spa operator to garner numerous international awards. Anna has 15 years of experience in the spa business and is a non-practicing qualified aesthetician (ITEC/CIBTAC Diploma) and has background in spa management. Anna is a committee member of various charity organizations such as Women of Hope, HK Adventist Hospital Foundation for cancer treatment.

Dr. Elizabeth Trattner

Owner, Dr. Elizabeth Trattner, AP DOM, United States

Dr. Elizabeth Trattner has been practicing acupuncture and integrative medicine in Miami since 1991, specializing in women’s health. Elizabeth is a graduate of University of Arizona’s Center of Integrative Medicine, holds a chef certificate from the Natural Gourmet Institute and received Shamanic training and initiation. She’s a current Member of the Global Wellness’ Beauty Meets Wellness Initiative Committee and is a contributing expert for hundreds of publications and digital media.

Robin Turner, M.Ed

Founder, Violet Botanical Skincare, United States

Robbin Turner is the Founder of Violet Botanical Skincare. She has spent over a decade working as a marketing director/regional director in nonprofit organizations. Robbin’s passion for wellness led her to pursue a graduate degree in kinesiology from Temple University. She worked as an exercise physiologist in clinical settings and a strength and conditioning coach in athletic settings. Now she pours her love of wellness and clean beauty into her skincare business.

Jessica Wadley

VP, US Business Development Spa & Massage, Oakworks, Inc., United States

For over 15 years, Jessica Wadley has been coaching, speaking to, or helping franchise salon, spa and medical professionals build their businesses and advance their careers. She has worked as vice president of sales for Skin Authority, director of spa and retail for Total Woman Gym + Spa and was a leading force behind La Jolla Spa MD as chief operating officer.

Mark Walton

CEO & Founder, Voya, Ireland

Mark Walton’s family coastal seaweed bath business started in 1912. From there, VOYA was launched. VOYA is a globally traded, luxury, organic skin-care brand made from hand-harvested seaweed from the west of Ireland, supplied to the finest spas globally. Mark is also involved in organic and environmental standards development in the EU, along with novel research into seaweed-based well-being products.

Mark Wuttke

President and Chief Operating Officer, Babor North America

Mark Wuttke, is a globally recognized leader in the spa and wellness industry, known for his high-profile work in beauty, spa, skincare, and wellness. Celebrated for his inspirational leadership style and passion for wellness and sustainability issues, he is founder of the Wuttke Group, an advisory specializing in guiding global companies on corporate strategy, M&A, alliances, portfolio management, and organizational workplace culture. Wuttke is a John Maxwell Team member, a global group of certified professional Coaches, Trainers, and Speakers; and founding Alumni board member of the Global Spa and Wellness Summit.