Wellness Tourism Initiative TREND 1: Cocooning Wellness As global uncertainty continues to shape how we travel, many wellness seekers are turning inward, choosing restorative escapes closer to home for much needed nervous system resets. Short flights, easy-drive journeys and regional retreats are replacing long-haul trips, offering reassurance and simplicity, while still delivering meaningful and much needed wellbeing. These “cocooning” wellness trips allow travellers to step…
Wellness Tourism Case Studies: A Deeper Dive into Best Practices and Future Success The Wellness Tourism Initiative is excited to share a series of in-depth case studies that explore how destinations around the world are successfully attracting and driving wellness tourism. These case studies serve as valuable research pieces, offering a comprehensive look at the strategies and tactics being employed by countries, towns, cities, and…
Wellbeing Check-in Survey Results Check out the Wellness Tourism Initiative’s latest survey summary of global consumers. Find out their wellbeing travel priorities and intentions and current views on their own wellbeing state of play. View or download here
Wellness Tourism Initiative 2023 Destination Case Studies What makes a great wellness tourism destination? Whether you are a country, region, city or village – wellness tourism has the power to benefit your local communities, visitors and environment.The sector has just been valued at $651 billion according to latest GWI data. Downloadable Destination Case Studies Discover this ongoing series of best practice destination case studies from…
Wellness Tourism Initiative 2023 Trends Wellness Tourism is consistently one of the fastest growing tourism segments. The Wellness Tourism Initiative is committed to helping the wellness industry understand that this is not a passing fad or static movement. It is a vibrant, creative, growing sector that will continue to lead the global tourism industry as more people worldwide seek healthier, happier lives. TREND 1: In…
Wellness Tourism Initiative 2021 Trends TREND 1: Country-Led Wellness Development Countries around the globe are adopting wellness-driven initiatives and injecting funds into concepts dedicated to the wellness traveler and locals. This is also attracting wellness investment in these countries. TREND 2: Regenerative Travel Purposeful wellness experiences that not only fill your own cup but also fill up the cup of the community and the environment…
