China’s long, extremely restrictive lockdown was just lifted, and the return of mainland China’s outbound travel market is arguably *the* hottest topic in tourism. Finn Partners, with research consultancy Consumer Search Group, just released a study on more affluent Chinese consumers’ travel plans. First, they plan more overseas travel than their pre-pandemic pace: roughly half of them plan at least five trips this year. After…
Unriddling Happiness: Why “Gloomy” Finns Beat High-Spending Americans
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