The GWI’s recent “Global Spa & Wellness Economy Monitor” found that wellness tourism is growing at roughly twice the clip of tourism in general (13% vs. 7% annually) – making it one of the fastest growing travel categories on Earth.
The GWI research makes the crucial distinction between “primary” wellness tourists (where wellness is the motivating factor for the trip/destination) and the “secondary” variety (where wellness experiences happen as part of a trip with a different, main purpose).























































