The Global Wellness Institute (GWI) research recently revealed the hot springs market had reached $50 billion, spanning 26,847 properties worldwide. And while taking the waters goes by many names globally—from “agua calientes” to balneotherapy—markets share one thing in common: they’re surging.
Thermal/mineral springs locations without spa services represent two-thirds of locations—but read on to see just how much MORE hot springs facilities with spa treatments bring in revenue-wise.