Are mushrooms the future of wellness?–New York Times, September 18, 2020 No, not another article on the booming magic mushroom research and market, but rather how that vast “other” world of fungi—whether reishi, lion’s mane or chaga—is one of the biggest trends in wellness. Eastern cultures and medical systems (including TCM and Ayurveda) have long used mushrooms to boost health, and this looks at key…
In this edition of the Wellness Q&A Series Beth McGroarty, VP, Research & Forecasting, Global Wellness Institute asks: Has COVID-19 fundamentally changed people’s concept of “wellness”? What wellness markets will grow fastest in the future? What do the successful wellness brands of the future look like? Will the new conversations around racial inequality in wellness impact the industry long term? Q&A with Melisse Gelula, co-founder…
Next week, the GWS holds a Wellness Master Class with Amrutha Shridhar, research consultant at Euromonitor International, on how health and wellness behaviors and desires are now changing for different generations. Shridar will present on new trends, such as the blurring of categories and competitors within the health and nutrition industries, drawing on insights from Euromonitor’s 2020 Health and Nutrition survey. Any company that wants…
A study from Saarland University (Germany) compared elite, competitive athletes’ (both men and women) to normal, healthy young people’s immune response to a vaccine. They found that after a flu vaccine, the athlete group had significantly more immune cells and antibodies post-vaccination than the non-athlete group. The researchers concluded that being in great shape is associated with a much more pronounced immune response and is…
Persistent infections mean that the bifurcation of the global economy will accentuate, making the rebound ever more asymmetric. First, the largest companies will continue to do better than the small ones. Second, those sectors and industries with wind in their sails (like e-commerce and tech) will thrive, while for those already hit hard (like travel and tourism), the decimation will continue. In the coming months,…
New research enabled by giant data sets shows that the effects of air pollution are probably twice as bad as previously estimated. Air pollution also exposes people to a greater risk of catching COVID-19 and dying from it. In the US alone, quantifying the benefits of air quality through avoided deaths, avoided healthcare spending, and the concomitant increase in labor productivity would lead to $700…
