The Future of Marketing Is Bespoke Everything (especially for wellness) – The Atlantic, June 11, 2019 Thanks to advances in manufacturing, data collection, and the direct-to-consumer nature of online shopping, personalization is becoming the hot new thing at much more accessible prices—especially in the wellness space (whether customized vitamin cocktails or face serums). This trend taps into something powerful: the idea that we’re all special enough…
Meditation and vacations appear to have overlapping effects. A small study from the University of Groningen (Netherlands) found that 15 minutes of meditation led to similar emotional states as a day of vacation: low levels of negative emotions such as irritation and high levels of positive emotions such as gratitude. ACCESS THIS STUDY
We predict that concerns about the cost to the environment of air travel will come to the boil in 2020. The backlash is growing, and the wellness industry must prepare for it. The “do no harm” (to your community, to the environment) principle will become an obligation, and travel companies will be held accountable. But the air industry is far from the only culprit. A…
The GWI’s Hot Springs Initiative just released their top five trends for thermal/mineral springs bathing—from more hot springs being designed for people of all ages (from infants to seniors) to more activities such as yoga, massage or forest bathing getting woven into the soaking experience to the big increase in more extreme “fire and ice” experiences—moving from hot waters to ice caves and rolls in…
MONTHLY BAROMETER – WELLNESS EDITION Aging is the most potent and enduring global trend and lies behind much of what is going on in economics and our societies. With the notable exception of Sub-Saharan Africa, longer lifespans and declining birth rates are now the norms almost everywhere. The implications are broad and all-encompassing, ranging from the future balance of power between the US and China…
Diet for One? Scientists Stalk the Dream of Personalized Nutrition – The New York Times, June 10, 2019 No single food regimen works for everyone. A new study from King’s College and Harvard researchers is the most comprehensive effort yet to understand why. Their preliminary results showed surprising variations in how well participants processed fats and carbohydrates, even among identical twins. How efficiently a person…
