In Move to be Well: The Global Economy of Physical Activity, GWI estimated that physical activity is an $828.2 billion market, one of the largest sectors within the $4.5 trillion wellness economy. Consumers spent $367.7 billion on participating in various types of recreational physical activities in 2018 ($109 billion on fitness, $230 billion on sports and active recreation, and $29 billion on mindful movement). In…
