Spa and wellness travel is still on the rise; the wellness market in Germany continues to grow, and most wellness hotels can boast an increase in revenue. Spa and wellness travel is still on the rise; the wellness market in Germany continues to grow, and most wellness hotels can boast an increase in revenue. On the other hand, there are multiple challenges: a shortage of qualified staff, especially therapists; an increase in costs, from food to energy; and last but not least, more competition in the market.
2015: THE YEAR OF THE MINISTRY OF WELLNESS?
Feel ill? Head to the doctor. Get diagnosed. Treat the issue. (Also known as: Douse with meds. Take a few days off work. Stumble back to the office. Repeat.) Sound familiar?
For too long, discussions about wellness have centered on traditional medical treatments, and Western healthcare systems have maintained a focus on illness and disease, making our hospitals and clinics more like “fix-it shops” than agents of prevention.
UNDERSTANDING THE BUSINESS OF WELLNESS
Growing the $3.4 trillion wellness industry was the topic under discussion at a recent gathering of 17 executives from leading wellness-related companies and organizations. The lively roundtable discussion took place at the French Embassy in New York City on November 19.
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