Dying Well Initiative 2025 Trends TREND 1: Medical Aid in Dying (MAID) The operational definition of MAID is when an individual deemed competent, assisted and authorized by a physician, takes a lethal dose of medication to end their life. Other terms used interchangeably include Voluntary-Assisted Dying (VAD), death with dignity, and physician-assisted suicide.  Several countries around the world have legalized some form of MAID, with…
Hydrothermal Initiative 2025 Trends As global wellness priorities shift, the spa and hydrothermal industry is reimagining everything—from how we use water to how we define relaxation. The five trends shaping 2025 show a sector that’s becoming more sustainable, inclusive, socially connected, and emotionally transformative. Water conservation is driving regulatory reform and design innovation, while the ice bath craze is giving way to gentler, more accessible…
Breathe Initiative 2025 Trends Exploring the Future of Breath as Wellness As the world seeks antidotes to stress, digital overwhelm, and disconnection, the power of mindful breathing is gaining mainstream momentum. The Breathe Initiative is identifying key 2025 Trends that highlight how BREATH is being integrated into daily life to help influence the nervous system and improve sleep, performance, and emotional and mental health, among…
Wellness for Cancer Initiative 2025 Trends Introduction: The New Wave of Cancer Recovery and Wellness Cancer recovery and prevention are undergoing a transformative shift, with innovative trends reshaping the way we think about survivorship, wellness, and support. From outdoor recreation programs that empower cancer survivors through adventure, to the rise of self-empowerment initiatives led by survivors themselves, these trends are redefining the cancer journey. Employers…
Massage Makes Me Healthy and Happy Initiative 2025 Trends TREND 1: Massage Fosters Overall Wellness People receive massage therapy for many reasons. But according to a new study—the largest and most comprehensive ever conducted on the subject—the prevalence of visits to massage therapists is higher than one might have imagined, and the reasons may be surprising. In this study, using data from more than 27,000…
Hormonal Wellness Initiative 2025 Trends Alongside the efforts to promote greater female inclusion and investigation comes an emphasis on self-help and peer support. FemTech and artificial intelligence advancements reinforce these general trends. TREND 1: Calling Out Medical Misogyny Healthcare research, teachings, and practices have long ignored female health. Women are subjected to painful investigations about reproductive (hormonal) health—with treatment protocols based on male symptoms—and are…
